The INCOMaR tradition started in 2007 when the 1st INCOMaR was organised with the National Productivity Centre (now Malaysian Productivity Corporation) as a partner.

  • The 2nd INCOMaR in 2009 was co-organized with the Chartered Institute of Marketing (CIM) in Malacca, and the State of Malacca was the main sponsor.
  • The 3rd INCOMaR was successfully held at Pullman Hotel, Putrajaya in 2011,
  • The 4th INCOMaR took place at Holiday Inn Glenmarie, Shah Alam.
  • The 5th INCOMaR was held in Penang in 2015 and had attracted almost 100 participants from all over Malaysia and participants from several foreign countries.
  • The 6th INCOMaR in 2017, was indeed the first conference that was held at the international venue (please visit the website: https://incomar2017.fmclique.net/). The meeting was jointly organised with Phuket Rajabhat University, Phuket, Thailand.


The scope of 7th INCOMaR 2019 includes, but are not limited to the following:

l  E-Commerce   l  Halal Marketing / Retailing/ Logistics   l  Brand  Management
|  Mobile Technology   |  Islamic Finance & Banking and Takaful   |  Brand/User Experience
l  Mobile shopping/payment   l  Syariah Compliance Lifestyle, Music, Fashion
   and Designs
  l  Research Methods
l  Multi-channel/Omni-channel   l  Digital Marketing   l  Entrepreneurship
l  Customer’s Insights/Emotion   l  Social Media Marketing   l  Services Excellence
l  Retail Merchandising   l  Consumer Quality of Life   l  Channel Management
l  Global Marketing / Retailing   l  Sustainable Consumption   l  Political Marketing
l  Consumer Behavior   l  Consumer Empowerment   l  Product/Service  Innovation
l  Big Data Management & Analytics   l  Consumer Psychology   l  Talent Management
l  Artificial Intelligence   l  Education and Language   l  Cross Culture Study
l  Information System & Technology   l  Customer Retention & Loyalty   l  Human Relations &  Engagement
l  Mass Media Studies and practices       l  Happiness Index
l  Marketing Communication       l  Event Management



The conference is a step bringing business, academics (specifically from Malaysia, Kingdom of Saudi Arabia and within the region) and policymakers together. Without a doubt, they need each other – the academics may be poor financially, but ever willing to share their wealth of knowledge while businesses and policymakers have experiences which will augment the journey to a better future. Together, we can create a superior education quality that enhances business practices and performance in this borderless world.

This year conference will be jointly organized by the following partners:


For more information please visit https://incomar.uitm.edu.my/ or call us at:


Institute of Business Excellence
Level 4, Academic 2
Universiti Teknologi MARA (UiTM)
40450 Shah Alam
Selangor Darul Ehsan, MALAYSIA
+603-5521 1942