Deputy Director
Institute of Business Excellence (IBE)
Faculty of Business and Management,
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor, MALAYSIA
Phone: 0355211946 / 019 2980 780 Fax: 0355211941
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

{tab=Qualification}

QUALIFICATION 

2004

PhD (Marketing)

Cardiff University, UK 

2002

Diploma in Social Science Research Methods          

Cardiff University, UK 

1986

MBA (Marketing)

Southern New Hampshire University, USA 

1985

B.Sc. Business Administration

Indiana State University, USA 

1981

Dip. In Accountancy

Universiti Teknologi MARA

{tab=Area of Expertise}

AREA OF EXPERTISE

   Customer Satisfaction

   Loyalty Program

   Customer Experience

   Brand/ Emotional Attachment

   Experience Quality and Engagement

   Brand Experience

   Experiential Value

   Online merchandising

   Structural Equation Modelling using AMOS and PLS

{tab=Experience}

BUSINESS NETWORKING AND EXPERIENCES

CONSULTANCY (CONTRACT RESEARCH)

2006      Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumer Awareness, Attitudes,

               Preferences and Acceptance (Japanese Market)
2006      Developing Customer Satisfaction Index for PERNAMA
2008      Tracking Study for PERNAMA Customer Satisfaction Index

2009      Sensory Evaluation of Chokanan Mangoes: Impacts of Vapour Heat Treatment

2009      Tracking Study for PERNAMA Customer Satisfaction Index

2010      Study on Potential of Halal Malaysian Food Products In Local and Global Market
2010      Tracking Study for PERNAMA Customer Satisfaction Index

2011      Tracking Study for PERNAMA Customer Satisfaction Index

2012      Tracking Study for PERNAMA Customer Satisfaction Index

2013      Tracking Study for PERNAMA Customer Satisfaction Index  

2013      Online Retail Merchandising

ADMINISTRATIVE EXPERIENCE

2007 - 2008          Head of Department (Marketing and Retailing)

2009 - 2011          Head of Publication, Institute of Business Excellence, UiTM

2011                       Deputy Director of Institute of Business Excellence, UiTM

{tab=Research}

RESEARCH

2013 - 2016           Modelling Characteristics, Cost and Benefit Analysis of Humanoid as Brain Impairment Treatment on Malaysian Children (Co-researcher)
2013 – 2016          Social, Economic, Ethical and Spiritual Implications on Brain Impairment Application on Children (Co-researcher)
2013 – 2015          Theorizing A New Model of Customer Knowledge Competency (Co-researcher)
2013 – 2015          Examining the Factorial Structure and Psychometric Properties of Brand Experience Measurement Scale (Co-researcher)
2013 – 2015          Integrative Media System Dependency (MSD) Theory in Explaining Pathological Smartphone Use (PSU) (Co-researcher)
2013 – 2015          Assessing Predictors and Outcomes of Attitude Towards Shariah-Compliant Financing Instruments: Evidence from Halal-Certified Products
                                 Entrepreneurs (Principal Investigator) 
2012 – 2 014         Structural Modelling of Experiential Value in the Self-congruity and Loyalty Behaviour Relationship (Co-researcher)
2012 – 2014          Medical Tourism Destination Brand Positioning Model (Co-Researcher)
2012 – 2014          Modification of Media Dependency Theory in Explaining Pathological Internet Use (Addiction) Among Children (Co-Researcher)
2012 – 2014          Integration of Planned Behaviour and Congruity Theory in Predicting Consumer attitude Towards Halal Cosmetics (Co-Researcher)
2011 – 2012          Branding Strategies for Malaysia’s Halal Cosmetic Products: New Insights for Championing the Halal Economy (Principal Investigator)
2011 – 2013          Proposing a New Higher Education Institutions (HEIs) Students Experiential Value and Engagement Value Index (SEEVI): New Insights to

                                 the National HEIs Rating System (Co-Researcher) COMPLETED
2011 – 2013          Modelling the Effects of Financial Intelligence in Understanding Credit Card Consumption Behavior of Young Urban Malaysian Adults:
                                 Proposed 
New Scale and Extended Theory of Planned Behavior (Principal Investigator) COMPLETED
2011 – 2013          An Alternative Model of Self-Congruity for Islamic Banking Customers: A Multi-dimensional Approach (Co-Researcher) COMPLETED
2010 – 2012          Investigating the Impact of Destination Image and Self-Image Congruity on Foreign Tourists’ Visitation Behavior and Word-of-Mouth in

                                 Tourism Industry: An Empirical Analysis of a New Framework (Co-Researcher) COMPLETED
2010 – 2011          Emergent of the Total Sports Experience (TSE) Scale: The Determination of Goal Orientations and Achievement Outcomes
                                 (Co-Researcher) 
COMPLETED

2009 – 2011          The Determinants and Consequences of Total Eco-tourist Experience (TEE): Examining the Moderating Role of Eco-tourist Nationality

                                 (Principal) COMPLETED
2009 – 2011          Precautionary Saving Intention of Malaysian Parents Towards Higher Education: Theory of Planned Behaviour Approach
                                 (Principal) COMPLETED
2008 – 2010          Developing and Validating ‘Total Spectators’ Experience’ Scale: Empirical Analysis in Formula One Events (Principal). COMPLETED
2007 – 2008          Ecotourism Potential in Taman Negara Pahang (Principal) COMPLETED
2007 – 2008          The Influence of Brand and The Brand Image of Taman Negara (Co-Researcher) COMPLETED
2007 – 2008          Feasibility Study on Setting Up Homestay Project/Program in Taman Negara Pahang (Principal) COMPLETED

{tab=Publication}

PUBLICATION

2005       Musa, R., Pallister, J and Robson, M. (2005). The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation

                 Paradigm Framework: An Assessment In a ‘Relationship-Rich Consumption Environment, Advances in Consumer Research, Volume, Vol. 32 (1).

2005       Musa, R. A Proposed Conceptual Framework of Satisfaction-Attitudinal Loyalty-Behavioural Loyalty Chain; Exploring the Moderating Effect of Trust,

                 ANZMAC 2005 Conference: Relationship Marketing (Consumer), pp. 44-51.

2007       Omar, A., Musa, R and Nazri, MA (2007). Program Perceived Value and Program Satisfaction Influences on Store Loyalty, Gadjah Mada International

                 Journal of Business, Vol. 9 (3).

2009       Alam, SS., Musa, R. And Hassab, F. (2009). Corporate Customers’ Adoption of Internet Banking: Case of Klang Valley Business Firm in Malaysia,

                 International Journal of Business and Management, Vol. 4 (4).

2010       Omar, NA., Wel, CAC, Musa, R and Nazri, MA (2010). Program Benefits, Satisfaction and Retail Loyalty Program: Exploring the Roles of Program Trust

                and Program Commitment, IUP Journal of Marketing Management, Vol. 9 (4).

2010       Teo, B.C., A. Rahim, F., F.A., F. Hassan, F., Musa, R., J. Mohd Yusof., & Hashim, R. (2010). Segmenting Nature-Based Tourism and Perception of

                Servicescape at Taman Negara National Park, Malaysia, International Conference on Business, Economics and Tourism Management (CBETM) ISI

                 Thompson Indexed Proceedings

2010       Musa, R., Mohd Yusof, J., Hassan, F., Teo, B.C., & A. Rahim, F. (2010) Factorial Validation of Ecotourism Destination Image and Eco-tourists’
                Motivation: 
Empirical Analysis of Taman Negara National Park (TNNP), Malaysia. 9th European Conference on Research Methodology for Business
                and Management 
Studies, Madrid Spain 24-25 June 2010. Proceedings. ISBN 978-1-906638-65-8.

2010       Musa, R., Hassan, F., Mohd Yusof, J. & Mohd Daud, N. (2010). Examining Market Accessibility of Malaysian's Harumanis Mango in Japan: Challenges
                and 
Potentials, Business Strategy Series, Vol. 11, No. 1, pp. 3-12. ISSN 1751-5637 (SCOPUS)

2010       Musa, R., Pallister, M.J., Robson, M. & Mohd Daud, N. (2010). Application of Importance – Performance Analysis (IPA) to Formulate Customer

                Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated– Importance versus Derived–Importance Approaches. Business Strategy

                Series, Vol. 11, No. 5, pp 277 -285. ISSN 1751-5637 (SCOPUS)

2010      Carol Teo Boon Chui, Faizah Abdul Rahim, Faridah Hj. Hassan, Rosidah Musa, Jamaliah Mohd Yusof & Rohiyati Hj. Hashim (2010). Exploring Tourist
               Experiencescape and Servicescape at Taman Negara (National Park Malaysia). International Journal of Trade, Economics and Finance,

               Vol 1, No. 1, pp. 28-31. (ISI)

2010      Faridah Hassan, Rosidah Musa & Jamaliah Mohd Yusof (2010). Quality Assessment towards VHT Harumanis mango for Commercial Trial to Japan,

               Journal of Agribusiness Marketing, special Edition, pp.77-90. ISSN 19853890.

2010      Muda, M., Musa, R., & Putit, L. (2010). Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model. Paper presented at the

               CSSR 2010 - 2010 International Conference on Science and Social Research, 635-640. Retrieved from www.scopus.com

2011      Mazzini Muda, Rosidah Musa & Lennora Putit (2011). Celebrity Endorsement in Advertising: A Double-Edged Sword. Journal of Asian Behavioural

               Studies, Vol. 1 (3), 1-12.

2011      Hamzah, H., Musa, R., Muda, M., & Mohamed, R. N. (2011). Analysing the predicting factors influencing parents to save in national education savings

               scheme [SSPN]. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering, CHUSER 2011, 951-956. 

2011      Mohamed, R. N., Musa, R., Muda, M., & Hamzah, H. (2011). Effects of brand experience antecedents on brand experience and resonance: Empirical

               evidence from the favorite fast food brands. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering, CHUSER 2011,

               739-744. 

2011      Mohd. Yusof, J., Musa, R., & Abd Rahman, S. (2011). Self-congruity effect on store loyalty: The role of green environment image. Paper presented at

               the 3rd ISESEE 2011 - International Symposium and Exhibition in Sustainable Energy and the Environment, 157-164. Retrieved from www.scopus.com

2011      Muda, M., Musa, R., Mohamed, R. N., & Hamzah, H. (2011). The influence of perceived celebrity endorser credibility on urban women's responses to

               skincare product advertisement. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering, CHUSER 2011, 620-625. 

2011      Musa, R., Putit, L., Muhammad Naziman, Y. H. N., & Husin, N. (2011). Investigating the impact of destination image on total tourists' experience (TTE)
               and 
destination loyalty: Using structural equation modelling approach. Paper presented at the ICBEIA 2011 - 2011 International Conference on
               Business, Engineering 
and Industrial Applications, 160-164. Retrieved from www.scopus.com

2011      Omar, N. A., & Musa, R. (2011). Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies.
               International Journal 
of Retail and Distribution Management, 39(10), 759-784. Retrieved from www.scopus.com

2011      Said, M., Hassan, F., & Musa, R. (2011). Empirical study on the influence of country-of-origin on consumers' perception towards their purchase
               intention 
of malaysia's halal food products. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering,
               CHUSER 2011, 865-870. 

2011      Muda, M., Musa, R., & Putit, L. (2011). Using Celebrities to break through the clutter in advertising Environment. Procedia Social and Behavioral
                Science, Elsevier.

2011      Yusof, J. M., Musa, R., & Rahman, S. A. (2011). Functional store image and corporate social responsibility image: A congruity analysis on store loyalty.
               World Academy 
of Science, Engineering and Technology, 77, 347-354. Retrieved from www.scopus.com

2011      Yusof, J. M., Rahman, S. A., & Musa, R. (2011). Examining the effects of shopping orientation and corporate social responsibility on store loyalty.
                Paper presented at the 
ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications, 83-88. 

2011      Lennora, Putit, Rosidah Musa & Haznan Hamzah (2011). Conceptualizing Consumers’ Adoption of Financial Consumption Behaviour: A Perspective

               on Higher Education Savings. In Mohd Roslin, R. (Eds), Consumer Behaviour in Action, 27-34. University Publication Centre, UiTM.

2011      Rosidah, M. (2011). The Impacts of Large Retailer Development on Small Retailers: Cases of two Selected Sites in Malaysia. University Publication

               Centre, UiTM.

2011      Jamaliah Mohd. Yusof, Rosidah Musa & Sofiah Abd Rahman (2011). Explaining Store Choice Behaviour: The Role of Store Image and Self Congruity
               in 
the Retail Environment. In Mohd Roslin, R. (Eds), Consumer Behaviour in Action, 35-56. University Publication Centre, UiTM.

2012      Mazzini Muda, Rosidah Musa & Lennora Putit (2012). Breaking Through the Clutter in Media Environment: How Do Celebrities Help? Procedia –
               Social 
and Behavioural Sciences, Vol. 42. pp. 374 – 382.

2012      Muda, M., & Musa, R. (2012). The impact of celebrity credibility on consumers' intention to purchase products owned and endorsed by celebrities.
               Malaysian Journal of Consumer 
and Family Economics, 15(1), 118-134. Retrieved from www.scopus.com

2012      Musa, R., & Muhammad Kassim, R. (2012). Factorial structure and psychometric validation of ecotourism experiential value construct insights from
               Taman Negara National Park, 
Malaysia. World Academy of Science, Engineering and Technology, 68, 1761- 1768. SCOPUS/ISI/ERA.

2012      Omar, N. A., Musa, R., Che Wel, C. A., & Abd Aziz, N. (2012). Examining the moderating effects of programme membership duration in the retail loyalty

               programme: A multi groups causal analysis approach. World Applied Sciences Journal, 19(3), 314-323. (ISI/SCOPUS).

2012      Bt Nik Muhammad Naziman, Y. H., Idrus, S., Othman, A. Y., Musa, R., Rahman, N. M. N. A., Aznan, N. F. M., & Husin, N. (2012). Managing Perhentian
                island 
resort using importance-performance analysis. Paper presented at the ICIMTR 2012 - 2012 International Conference on Innovation,
                Management and 
Technology Research, 129-134. 

2012      J. Mohd. Yusof, R. Musa, & S. Abd. Rahman, (2012). “The Effects of Green Image of Retailers on Shopping Value and Store Loyalty’ Procedia – Social
               and Behavioral Science, 
2012. AcE-Bs 2012 Bangkok ASEAN Conference on Environment-Behavior Studies, Bangkok, Thailand, 16-18 July, 2012.
               (ISI)

2012      Rozita Naina Mohamed & Rosidah Musa (2012). Disentangle the Effects of Brand Experience (BE) on Trust, Commitment and Resonance: Evidence
               from Popular Fast Food Chain 
Restaurants in Malaysia: Using Structural Equation Modelling Approach. 2012 Cambridge Business & Economics
               Conference, ISBN: 9780974211428.

2012      Mazzini Muda & Rosidah Musa (2012). Modelling the effects of Celeb-Entrepreneur Endorsement on Advertising Effectiveness: The case of
               Malaysia’s Pop Princess. 2012 Cambridge 
Business & Economics Conference, ISBN: 9780974211428.

2012      Z. Abdullah, AH Abdullah, R. Musa, & L. Putit (2012). The effect of inventory management, internal and external relationship on customer service in
               the retail 
industry. Humanities, Science and Engineering Research (SHUSER) 2012 IEEE Symposium (SCOPUS).

2012      Rozita Naina Mohamed & Rosidah Musa (2012). Disentangle the Total Brand Experience in Entrepreneurship and Globalization of Franchising
               Business: 
Using Structural Equation Modelling Approach. 2012 Asean Entrepreneurship Conference (SEC 2012). 5th – 6th November 2012.

2012      Idrus, S., Musa, R., Muhammad Naziman, Y. H. N., Mohd Aznan, N. F., Yaacob, A., & Mohd Pauzi, N. (2012). Medical tourism destination brand
               positioning model. Paper presented at 
the Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International
               Hospitality and Tourism Conference, IHTC 2012, 515-518. 

2012      Muhammad Naziman, Y. H. N., Idrus, S., Aznan, N. F. M., & Musa, R. (2012). Pull and push the motivation in Islamic tourism. Paper presented at
               the Current Issues in Hospitality and 
Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference,
               IHTC 2012, 329-332. 

2012      Azreen Jihan Che Mohd Hashim and Rosidah Musa (2012). Modelling the Effects of Attitude towards Malaysia’s Halal cosmetics. Paper presented
               at the International Halal Conference 
(InHAC), 4-5th September 2012, Putra World Trade Centre. (SCOPUS)

2012      Azreen Jihan Che Mohd Hashim and Rosidah Musa (2012). Factors Influencing Attitude Towards Halal Cosmetic Among Young Adult Urban
               Muslim Women: 
Focus Group Analysis. Paper presented at the International Halal Conference (InHAC), 4-5th September 2012, Putra World Trade
               Centre.

2012      Jamaliah Mohd Yusof, Rosidah Musa and Lennora Putit (2012). Applying Importance-Performance Analysis (IPA) on University Image, Global
               Science and Technology Forum Journal 
on Business Review, Vol. 2, No. 1, pp. 111 – 116. (SCOPUS).

2013      Rosidah Musa, Rezian-na Muhammad Kassim (2013). Predictors and Outcomes of Sports Event Experiential Value (SEEV): Insights from Formula
               One Petronas Malaysian Grand Prix. 
International Journal of Management and Marketing Research, Vol 6, No. 1, pp. 107 – 120
               (CABELL/ULRICH/EBSCOHost)

2013       Fressca Neging, Rosidah Musa and Rabiah Abdul Wahab (2013).The Determinants and Outcomes of Pathological Internet Use (PIU Among
                Urban Millennials Teens: A Theoretical 
Framework.. World Academy of Science, Engineering and Technology Vol 74 (2013), pp. 211-217.

2013       Azreen Jihan Che Mohd Hashim and Rosidah Musa (2013). Modeling the effects on Attitude of Young Adult Urban Muslim Woman towards Halal
                Cosmetic Product: New Insights for 
Championing the Halal Economy, International Journal of Education and Research, Vol 1, No. 7, July 2013,
                ISSN:2201-6740.

2013       Jamaliah Mohd Yusof, Rosidah Musa & Sofiah Abd. Rahman (2013). Role of Shopping Value on Green Image and Store Loyalty Relationship,
                Journal of ASIAN Behavioural Studies, 
Vol 3 (9), March/April 2013 (ISI).

2013       Mariatul Aida Jaafar and Rosidah Musa (2013) Determinants of Attitude Towards Islamic Financing Among Halal –Certified Micro and SMEs:
                A Proposed Conceptual Framework, 
International Journal of Education and Research, Vol 1, No. 8, August 2013, ISSN:2201-6740.

2014       Azreen Jihan Che Mohd Hashim and Rosidah Musa (2014). Importance of Spiritual Intelligence (SQ) and Spiritual Congruence (SC): Factors
                that may 
contribute to Individual Attitude towards Purchasing Decision in Halal Cosmetic, Global Journal of Human-Social Science: Art &
                Humanities - Psychology, 
Vol 14, Issue 1 Version 1.0. Online ISSN: 2249-460X & Print ISSN: 0975-587X.

2014       Rosidah Musa, Janiffa Saidon, Jamaliah Mohd Yusof, Rezian-na Muhammad Kassim and Zamani Ismail (2014). Unlocking the Effects of
                University Image on Total Student’s Experience 
and Emotional Attachment, International Journal of Business and Management Studies, Vol 3,
                No. 1, pp. 551 – 576. ISSN: 2158-1479.

2014       Janiffa Saidon, Rosidah Musa, Zamani Ismail, Rezian-na Muhammad Kassim and Jamaliah Mohd Yusof (2014). Internationalization of Tertiary
                Institutions: Student 
Experiential and Engagement Value in A Higher Education Institution (CEAEV), International Journal of Multidisciplinary
                Thought, CD-ROM, ISSN: 2156-6992: 
4(2): 277-289.

2014       NS Muhammad, R Musa and NS Ali (2014) Unleashing the Effect of Store Atmospherics on Hedonic Experience and Store Loyalty. Procedia-
                Social and Behavioral Sciences 130, 
469-478. SCOPUS

2014       Z Abdullah, R Musa (2014) The Effect of Trust and Information Sharing on Relationship Commitment in Supply Chain Management. Procedia-
                Social and Behavioral 
Sciences 130, 266-272. SCOPUS

2014       R Musa and Azreen Jihan Che Mohd Hashim (2014). Factors Influencing Attitude towards Halal Cosmetic among Young Adult Urban Muslim
                Women: A Focus Group Analysis. 
Procedia-Social and Behavioral Sciences 130, 129-134. SCOPUS

2014       P Neging, R Musa, R Wahab (2014) Unlocking the Determinants of Pathological Internet Use (PIU) among Urban Millennial Teens. Procedia-
                Social and Behavioral Sciences 130, 
21-27. SCOPUS

2014      MA Jaffar and R Musa (2014) Determinants of Attitude towards Islamic Financing among Halal-certified Micro and SMEs: A Preliminary
                Investigation. Procedia-Social and Behavioral 
Sciences 130, 135-144. SCOPUS

2014      NSSN Kamil, R Musa, SZ Sahak (2014). Examining the Role of Financial Intelligence Quotient (FiQ) in Explaining Credit Card Usage Behavior:
               A Conceptual Framework. 
Procedia-Social and Behavioral Sciences 130, 568-576. SCOPUS

2014      AH Abdullah, S Wasiuzzaman and R Musa (2014). The Effects of University Quality on Emotional Attachment: A Case from a Private Higher
               Education Institution. 
Procedia-Social and Behavioral Sciences 130, 282-292. SCOPUS

2014      M Muda, R Musa, RN Mohamed, H Borhan (2014). Celebrity Entrepreneur Endorsement and Advertising Effectiveness. Procedia-Social and
               Behavioral Sciences 130, 
11-20. SCOPUS

2014      Mahiah Said, Faridah Hassan, Rosidah Musa, N.A. Rahman (2014) Assessing Consumers’ Perception, Knowledge and Religiosity on
               Malaysia's Halal Food Products. Procedia-Social 
and Behavioral Sciences 130, 120-128. SCOPUS

2014      Wan Nadiah Mohd Nadzri and Rosidah Musa (2014). Focus Group Method an Aid to Explore Brand Experience and Contextual Factors.
                Procedia-Social and Behavioral 
Sciences 130, 439-446. SCOPUS


{tab=Achievement }

INNOVATION AWARDS

2008       Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008. JAP-ENT (Japan Entry) Model

                Awarded: Silver Medal (Abstract, pp. 71)

2008       Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008. RetLoP (Retail Loyalty Programme) Model

                Awarded: Bronze Medal (Abstract, pp. 72)

2008       Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008. 

2008       NatPark (National Park) Brand Revitalization Model (Abstract, pp. 105)

2008       Business Inventions Innovations Design 2008, 10-11 September 2008 Intelligent Shopping Cart Awarded: Silver Medal

2008       Business Inventions Innovations Design 2008, 10-11 September 2008, Drive-Thru and Pick-Up Awarded: Silver Medal

2008       Business Inventions Innovations Design 2008, 10-11 September 2008, Quick Response Customer Feedback Awarded: Bronze Medal

2009       Inventions, Innovation and Designs: Research and Development Competition, January 2009. Retail Relationship Quality Index (RRQI)

                (Abstract, pp. 290)

2009       Inventions, Innovation and Designs: Research and Development Competition, January 2009. Intelligent Shopping Trolley (IST)

                (Abstract, pp. 289)

2009       2nd Business Inventions Innovations Design 2009, 14-15 September 2009. CT SHOP T4U. Awarded: Bronze Medal

2010       7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.

2010       Developing and Validating Sports Event Experiential Value (SEEV) Scale: Awarded: Silver Medal

2010       7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010. Retail Relationship Quality Index (RRQI)

                Scale. Awarded: Bronze Medal.

2010       Business Inventions Innovations Design 2010, 1-2 September 2010. Experesonance Model, A New Invention and Practical Tool of Brand

                Experience for Fast Food Industry. Awarded: Silver Medal

2010       Business Inventions Innovations Design 2010, 1-2 September 2010. 3CMA – Triple Credibility Model of Advertising. Awarded: Bronze Medal

2010       Business Inventions Innovations Design 2010, 1-2 September 2010, The Influence of Corporate and Celebrity Endorser Credibility on

                Advertising Effectiveness: The Dual Credibility Approach. Awarded: Certificate of Participation

2010       Inventions, Innovation and Designs IID 2010 – Special Edition: 12-14 October 2010. The Brand Expe-Resonance Model, A New Invention

                and Practical Tool of Brand Experience for Fast Food Industry. Awarded: Silver Medal

2010       Inventions, Innovation and Designs IID 2010 – Special Edition: 12-14 October 2010. 3CMA – A Smart Tool to Assist Advertisers. 

                Awarded: Silver Medal

2011       22nd International Invention, Innovation & Technology Exhibition (INTEX 2011), Kuala Lumpur 20th – 22nd May 2011. 3CMA

                (Triple Credibility Model of Advertising) - A Smart Tool to Guide and Evaluate Advertising Campaigns. Awarded: Silver Medal 

SPECIAL AWARDS

2007       Staff Service Excellence Award (2007) Universiti Teknologi MARA

2011       Staff Service Excellence Award (2011) Universiti Teknologi MARA

2013       Outstanding Research Excellence Award (2013) from The Institute of Business and Finance Research at Global Conference

                Business and Finance, Las Vegas USA.

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