We make great things happen with diversity
In terms of our business, our people and the nature of jobs that we operate in, we draw our strength from our diversity as we believe that together, we can make great things happen.

We turn clients into friends

We can make quick decisions in spite of our flexibility and we enjoy hands on work and direct contact with our clients.

We practice what we preach

We are an expert team and we draw upon our rich experience as we offer precise services, creative graphic work and human approach to everyone which is supported by our utmost potential in delivering what our clients need.

Commitment with Excellence

We vow to always commit to excellence as we strive not to only meet our clients’ expectations, but exceed them as well.

Quality matters most

When it comes to providing a quality in our work and our environment by which our customers place their trust and needs in our hands, we bring it on and make it happen!



Representing the biggest faculty of the biggest university in Malaysia, IBE’s strength spans a spectrum of disciplines. The size of the academics and the breadth of expertise provide such diversity and richness in thoughts and practices that never fail to amaze our stakeholders. Indeed IBE is spoiled for choices and is currently organized into four units/functions:

Professional & Enterprise Development (PED);
Consultancy & Services (CS);
Corporate Communication & Event Management (CCEM) and;
Centre for Clothing Technology and Fashion (ColleCTion)

Headed by a director, these units/functions support and complement each other as we evolve towards providing better services to our clients. IBE prides itself as a Reference Centre for Retail Related Services and Research for which this is its niche area. With service as its main thrust, IBE is proud to have successfully secured contract research alongside academic research grants nationally as well as internationally.

Operating is a very volatile business environment, IBE proactively seek new retail frontiers to ensure that it remains relevant to the industry, both local and internationally, whilst aligning with the national agenda. The institute asserts an extraordinary history of successfully satisfying high quality research consultancy, to meet the specific needs of an extensive list of national and international organizations. IBE’s reputation is founded upon its demonstrated talent to deliver noticeable results and generate a positive impact for its clients. The Institute has the privilege to work with many local and international retailers as well as with other industries including finance, education, engineering, technology and telecommunication as well as with government linked companies (GLCs).

On the academic front, the Institute has guided researchers on various methods & software packages that bring out the best of their research. These efforts are made possible due to the handwork, commitment and dedication of its staff. We are proud to note that that we had successfully secured grants to undertake fundamental research in the area of retailing. These achievements would indeed escalate IBE’s quest to attain the status of Centre of Excellence (COE).

Meet Our Team

Each and every one of us represent the spirit of IBE: driven, committed and acutely aware of how limitless.






To be the nation's premier Retail Centre of Excellence (CoE), known for its contributions to the business excellence practices and performance 


The resource hub for industry trends, best practices, real-time intelligence, professional development and research excellence 








Welcome to the main website of Institute of Business Excellence (IBE), the training, consultations and research in business of Universiti Teknologi MARA, Malaysia with a plethora of resources dedicated to discovery, to making knowledge matter and to developing all of its members to their utmost potential.

Carrying on our role as the consultancy and business arm for the university, we have successfully secured various consultancy projects and research grants; adding to our existing portfolio of businesses.We continue to solicit, network and collaborate with new prospects, while at the same time maintain an excellent services to our existing clients. We treat our clients more than just customers; but as friends as well. Repeat businesses from our longtime clients are testimony to the trust and confidence that they have towards us.

As the years unfold, IBE has successfully implemented the steps towards an excellent centre. We have evolved into being a more successful and reliable centre with a vast number of clients nationally and internationally. IBE offers business management services to small, medium and micro enterprise owners to help them establish and grow their business. IBE provides professional services to support clients to successfully drive their retail business by providing insight on the journey and how to avoid potential pitfalls so that the business stands a better chance of success.

In conjunction with its mission and vision, we strive to become a retailing centre of excellence where knowledge is enriched and practice is enhanced. 

We'd be pleased to see you along that journey!