Fee/Payment Method:

1) Crossed Cheque / Local Order (L.O) / Bank draft / Money Order to:

Address : Institute of Business Excellence (IBE)
Universiti Teknologi MARA
40450 Shah Alam

2) Cash Deposit / Transfer online to:

No. Acc. : 105140003422

* Email the Receipt To: This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.
Subject : Fee For Index Conference

Cancellations: Cancellation must notify in writing. 50% of the registration fee will be charged for cancellation made less than three (3) working days. Cancellation within 24 hours will be charged at 100% of the registration. We regret that cancellation cannot be accepted thereafter.

The organizer reserves the right to make any amendments, cancel and/or change the programme, speaker, date or venue should circumstances beyond our control arise. We shall inform the participant(s) if any changes arise.

IBE must receive your proof of payment and registrations via fax OR email, not later than 15 MARCH 2017 in order to reserve your space.



Deputy Director

Professor Dr  Rosidah Musa is currently the Deputy Director for Institute of Business Excellence (IBE). Her  main role is in research whereby she has led the research team for many years. The institute is one of the pioneering academic centres that devote to research related to the retailing industry. IBE conducts research with direct relevance to practitioners and policy makers, but not undermine the academic rigorous analysis and thinking. The central theme of the study relates to consumer behaviour, psychology and lifestyle which directly or indirectly affects the retail industry. The following are some examples of research work that reflect IBE research priorities. The research priorities serve an essential function at IBE in determining conferences, seminars, workshops and training organized and hosted by IBE. 

Below we provide some examples of our work in each of these areas:.

Modification of uses and gratification (U&G)  theory in explaining gamification pathology (GP)

Customer experience has become an important factor for success in contemporary retailing, requiring firms to look beyond pricing strategies and product innovation. Retailers have begun to enhance the online customer experience is through the application of game mechanics to online shopping, a process known as “gamification”. Gamification and serious games are relatively new terms used to describe the application of game mechanics to engage users and solve problems. As a new research area, gamification is still being unexplored. This study makes both an empirical and theoretical contribution to the retailing literature by integrating theories of media communication and consumer behaviour to bridge the gap in the original series which aims to increase loyalty and ultimately sales of e-tailers.

Theorizing islamic retail experiential value in predicting retail experience quality

The aim of this study is to develop a new measurement scale. This new scale is based on the established scale of Experiential Value. The spiritual value will be integrated into Experiential Value scale added as a new dimension and it will integrate in a new scale known as Islamic Retail Experiential Value (rev). The relationship between rev with Retail Customer Experience will be hypothesized and validated.  Subsequently, the effect of iREV on consumer emotional attachment will be examined.

Examining the dimensional structure and psychometric properties of social media intelligence measurement scale (SMiQ)

There is still limited empirical evidence that explores the effect of Internet dependency on graduate employability. Generally, there have been active discussions among employers and academic scholars pertaining to digital skill gap. Accordingly, the primary objective of this research is to develop a new scale called Social Media Intelligence (SMiQ) which is an integration of Social Media Literacy and Business Intelligent.

Title of the Project 

  Non-Linear Dynamic Endogeneity of Corporate Governance for Companies Transformation in  Malaysia

  Financial Flexibility and Corporate Performance of Bumiputera Public Listed Companies

  Modification of Media System Dependency Theory in Explaining Pathological Internet Use (Addiction) Among Children

  Integration of Planned Behavior and Congruity Theory in Predicting Consumer Attitude towards Halal Cosmetics

  Medical Tourism Destination Brand Positioning Model

  Sustainability Indicator Disclosure on Hotel Website: An Isomorphism Framework

  Strategies  to retain human talent using knowledge transfer model

  Examining the Demand for Green Events to Promote Event Tourism

  Modification Of Uses And Gratification (U&G) Theory In Explaining Gamification Pathology (GP)

  Theorizing Islamic Retail Experiential Value In Predicting Retail Experience Quality

 Theorizing Event Attendees' Behavior To Increase The Demand For Sustainable Events


Authors Title Journal

Jeannot Abdul Karim, Murkesh Kumar, Sofiah Abd Rahman

Measuring shopping values of Malaysian retail consumers

Asia Pacific Journal of Marketing and Logistics

Azreen Jihan Che Mohd Hashim, ROSIDAH BINTI MUSA (DR.)

Modeling the Effects on the Attitude of young Adult Urban Muslim Women Towards Halal Cosmetic Products: New Insights for Championing the Halal Economy

International Journal of Education and Research

Irfah Najihah Basir Malan, Norhana Salamudin and Noryati Ahmad

Ultimate Owner Cash Flow Rights Level on Value Relevance of Earnings Information of Pyramid Firms

International Review of Business Research Papers Vol. 9. No. 4. May 2013 Issue. Pp. 33 – 52

Rosidah Musa & Rezian-na Muhammad Kassim

Predictors and Outcomes of Sport Event Experiential Value: Insights from Formula One Petronas Malaysia Grand Prix

International journal of management and marketing research : IJMMR.- Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 25365575. - Vol. 6.2013, 1, p. 107-120

Norfadzilah Abd Razak, Wan Edura Wan Rashid, Hairunnisa Ma’amor, Nini Hartini Asnawi, Nor Lela Ahmad, and Nur’Ain Achim

Le veraging Knowledge Transfer in Strategic Human Resource Management

IJTEF 2013 Vol.4(4): 168-172 ISSN: 2010-023X

Nor Sara Nadia Muhamad Yunus, Jamil Bojei, and Wan Edura Wan Rashid

Service Quality towards Customer Loyalty in Malaysia?s Domestic Low Cost Airline Services

IJEEEE 2013 Vol.3(4): 333-336 ISSN: 2010-3654

Irfah Najihah Basir Malan, Norhana Salamudin and Noryati Ahmad

Ownership and Control Divergence on Firm Value

Indian Journal of Commerce & Management Studies, Vol-IV Issue-1 Jan 2013

Irfah Najihah Basir Malan, Norhana Salamudin and Noryati Ahmad

Determinants of Firm Affiliation to Pyramid Structure: A Survey From Malaysian Public Listed Firms

Journal of Asian Scientific Research, 2013, 3(6):549-569

Mariatul Aida Jaffar, Rosidah Musa


International Journal of Education and Research Vol. 1 No. 8 August 2013

Jamaliah Mohd. Yusof, Rosidah Musa, Sofiah Abd. Rahman

Role of Shopping Value on Green Image and Store Loyalty Relationship

Journal of ASIAN Behavioural Studies - Volume 3, Number 9

Mohd Norfian Alifiah, Norhana Salamudin, Ismail Ahmad

Prediction of Financial Distress Companies in the Consumer Products Sector in Malaysia

Jurnal Teknologi, Vol 64, No 1

Noor Syahieda Mat ShahNor Lela Ahmad, Wan Edura Wan Rashid, Norfadzilah Abd Razak, Ahmad Nizam Mohd. Yusof, and

Green Event Management and Initiatives for Sustainable

International Journal of Trade, Economics and Finance

Azreen Jihan Che Mohd Hashim, Rosidah Musa

Importance of Spiritual Intelligence (SQ) and Spiritual Congruence (SC) : Factors that May Contribute to Individual’s Attitude towards