Director

Institute of Business Excellence (IBE)
Faculty of Business and Management, Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor, MALAYSIA
Phone: 0355211940/0192289604 Fax: 0355211941
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

{tab=Qualification}

 QUALIFICATION

 

1999

PhD (Marketing)             

University of Stirling, Scotland, UK

1986

MBA (Marketing)

University of Tampa, USA

1984

B.Sc. Marketing

University of West Virginia, USA

1982

Dip. In Accountancy

Universiti Teknologi MARA

{tab=Area of Expertise}

AREA OF EXPERTISE

   Customer Profiling

   Lifestyle Segmentation

   Branding Strategies

   Merchandise Mix

   Competitive Analysis

   Marketing Plan and Strategies

   Bumiputera Retailers

   Hypermarkets and

   Department Stores

{tab=Experience}

 BUSINESS NETWORKING AND EXPERIENCES 

 

Consultant to PERNAMA (Perwira Niaga Malaysia) since 1994

-      Advising PERNAMA on its customer profiles and tenant mix for its Lamaniaga and shopping complex
-      Advising PERNAMA on managing customer satisfaction – through establishing a yearly index of customer satisfaction.
-      Advising PERNAMA on its retail store operations by benchmarking with best practices based using mystery shopper methodology
-      Writing a Book for PERNAMA: Built to Serve

Consultant to Carrefour (AEON BIG), Tesco, and AEON Jusco since 2002

-        Advising these international players of the sentiments of small retailers and the impact of their development to the retail structure in Malaysia
-        Undertaking market studies

Consultant to TNB’s subsidiaries

Advising Tenaga Switchgear,Malaysia Transformer Manufacturer, and Tenaga Cable Industry on Managing and Tracking Customer Satisfaction

-      Through establishing a yearly index of customer satisfaction.  

Consultant to Telekom Malaysia

-        Advising TM on a spectrum of customer retention activities especially in the area of fixed line, corporate customers, and prepaid card

Consultant to Proton Commerce

-        Advising on Leasing Climate, Customer Profiles and Leasing Strategies

Consultant to Loreal (M) Sdn Bhd 

-        Advising on Women Muslim Market for Skincare

GOVERNMENT REPRESENTATION

-     A member of Advisory Board to Malaysia Ministry of Domestic Trade and Consumer Affairs
-     Secretary to Malaysia Bumiputera Commercial & Industrial Cluster (BCIC)– Distributive Trade
-     Consultant to Ministry of Tourism undertaking research in building Site Attractiveness Index (SAi)
-     Consultant to Malaysia Ministry of Higher Education undertaking research works in SMEs, Retailing and Malaysia Brand Education Index
-     Consultant to Malaysia Ministry of Human Resource undertaking research works in SMEs training effectiveness
-     Consultant to Ministry of Domestic Trade, Co-operatives and Consumerism undertaking research and training on
                       i. The Impact of Made-in Malaysia Campaign
                      ii. Program Latih dan Kerja
                     iii. Impact of Large Foreign Stores on Local Small Retailers.
-     Consultant to Yayasan Pahang undertaking contract research works on Yayasan Pahang ROADMAP, Benchmarking Exercises and Effectiveness of its JUJ products
-     Consultant to Selangor State undertaking contract research on Retail Activities in Shah Alam
-     Consultant to DPMM on Critical Success Factors amongst its Members
-     Consultant to UiTM: Managing Customers and Cost benefit analysis of new buildings/facilities
-     Currently is undergoing Blue Ocean Strategy Training leading to a Internal Trainer Certification for UiTM


CONSULTANCY (CONTRACT RESEARCH)

1993      “Decentralised Commissioning Centre” for Celcom

1994       Perception of Consumers on Mobikom

1994       A Feasibility Study for Mobikom’s Wireless Data

1995       A Qualitative Research on Needs and Wants of Kem Trendak, Melaka (PERNAMA)

1996       A Study on Malaysian Department Store Shoppers for Metrojaya

2000       MNI Tracking Study

2000       A Study of PERNAMA’s Consumer Needs and Wants at TUDM Butterworth

2000       A Study of PERNAMA’s Consumer Needs and Wants at 6, Briged, Sungai Petani

2001       An  Exploratory Study on The Management of Kontena Nasional Drivers

2002       Kajian Menyelami Faktor-Faktor Kejayaan dan Mengatasi Faktor-Faktor Kegagalan Peniaga  

                Bumiputra Khususnya Ahli DPMM Kuala Lumpur

2002       Kajian Kualitatif Kehendak dan keperluan Pasaran Sasar PERNAMA Di Kem Lumut

2002       Impact Study of Carrefour on Small Retailers in Cheras

2002       Impact Study of Carrefour on Small Retailers in Putrajaya

2002       Impact Study of Carrefour on Small Retailers in Kepong

2003       Impact Study of Carrefour on Small Retailers in Shah Alam

2003       Impact Study of Carrefour on Small Retailers in Melaka

2003       Impact Study of Carrefour on Small Retailers in Damansara

2003       Impact Study of Tesco on Small Retailers in Kelantan

2003       Impact Study of Tesco on small retailers in Terengganu

2004       Impact Study of Tesco on Small Retailers in Kedah

2004       Impact Study of Tesco on Small Retailers in Subang Jaya

2004       Impact Study of Tesco on Small Retailers in Kelang

2004       Impact Study of Jusco on Small retailers in Puchong

2004       Impact Study of Jusco on Small retailers in Kepong

2004       Feasibility Study on Voice on Demand for TMNet

2004       Domestic Tourist Monitoring Study for Tourism Malaysia

2005       Impact Study of Tesco on Small Retailers in Banting

2005       Impact Study of Tesco on Small Retailers in Ipoh

2005       Impact Study of Tesco on Small Retailers in Taiping

2006       Impact Study of Tesco on Small Retailers in Bukit Indah

2006       Impact Study of Tesco on Small Retailers in Kampar

2006       Impact Study of Tesco on Small Retailers in Johor

2006       Impact Study of Tesco on Small Retailers in Klang Lama

2006       Impact Study of Tesco on Small Retailers in Kuantan

2006       Impact Study of Carrefour on Small Retailers in Bukit Jambul

2006       Impact Study of Carrefour on Small Retailers in Ampang

2006       Impact Study of Carrefour on Small Retailers in USJ

2006       Impact Study of Carrefour on Small Retailers in Seremban

2006       Kajian Gerai Makanan Di Bandaraya Shah Alam – SUK

2006       Assessing Reasons For Non-Payment – Telekom Malaysia

2006       Profiling TM Business Customers – Telekom Malaysia

2006       Customer Satisfaction Index for PERNAMA

2006       Kajian Qualitatif Mengenalpasti kehendak Dan keperluan Pasaran Sasar – PERNAMA di Kem Subang

2006       Kajian Keberkesanan Skim Bantuan Yayasan Pahang

2006       PERNAMA CSI Index – Phase 1

2006       Tracking PERNAMA CSI Index – Phase 2

2006       Kajian Kualitatif Kehendak dan Keperluan Pengguna PERNAMA di Kem Kuala Kubu dan Kem Desa Pahlawan

2007       Tracking Customer Satisfaction Index – PERNAMA – Phase 3

2007       Impact Study of Tesco on Small Retailers in Century Garden, Johor Bharu

2007       Impact Study of Tesco on Small Retailers in Alor Star, Taiping, Kampar

2007       Impact Study of Tesco on Small Retailers in Rawang, Kuala Selangor

2007       Impact Study of Carrefour on Small Retailers in Cheras, Sungai Buloh

2007       Impact Study of Carrefour on Small Retailers in Kuantan

2007       Impact Study of Jusco on Small Retailers in Ampang AU2

2007       Kajian Perbandingan Yayasan – Tajaan Yayasan Pahang

2007       Kajian Mystery Shopper – PERNAMA

2007       Kajian CSI Bendahari UiTM Phase 1

2008       Critical Success Factors in The Retailing Sector – A project Commissioned by MOHE

2008       Impact Study of Carrefour on Small Retailers in Shah Alam, Selangor

2008       Impact Study of Carrefour on Small Retailers in Gopeng, Perak

2008       Impact Study of Carrefour on Small Retailers in PJ Utama, Selangor

2008       Impact Study of Carrefour on Small Retailers in Kulai, Johor

2008       Impact Study of Tesco on Small Retailers in Nilai Putra

2008       Impact Study of Jusco on Small Retailers in Banda Melaka

2008       Leasing: Competitive Environment and Consumer Acceptance for Proton Commerce

2008       CSI PERNAMA 2008

2008       Mystery Shopper PERNAMA Phase 1 2008

2008       Stakeholder’s Audit for Tesco 2008

2008       Mystery Shopper PERNAMA Phase 2 2008

2009       Malaysian Higher education Brand Index - A project Commissioned by MOHE

2009       Impact Study of Jusco on Small Retailers in Bandar Sri Permaisuri

2009       CSI PERNAMA 2009

2009       Kajian CSI Bendahari UiTM Phase 1

2009       Mystery Shopper PERNAMA Phase 1 2009

2009       Stakeholder’s Audit for Tesco 2009

2009       TSG Switchgear CSI 2009

2009       Impact Study of Tesco on Small Retailers in Manjong, Ipoh

2009       Impact Study of Tesco on Small Retailers in Equinne Park, Selangor

2009       Mystery Shopper PERNAMA Phase 11, 2009

2010       Impact Study of Carrefour on Small Retailers in Bukit Minyak, Pulau Pinang

2010       Kajian Kualitatif Kehendak dan Keperluan Pengguna di Wisma Bintara – PERNAMA

2010       Kajian CSI Bendahari UiTM Phase 3               

2010       Impact Study of Carrefour on Small Retailers in Bukit Minyak, Pulau Pinang

2010       Impact Study of Carrefour on Small Retailers in The Strip Mall, Petaling Jaya Paradigm,

                Petaling Jaya, Bayan Lepas, Pulau Pinang, and Sg Pinang, Pulau Pinang

2010       Impact Study of Tesco on Small Retailers in Ara Damansara, Selangor

2010       Impact Study of Tesco on Small Retailers at Lukut, Negeri Sembilan, Ladang Bukit Hitam

                Selangor, Taman Melur, Ulu Langat and Paradigm, Kelana Jaya

2010       TSG Switchgear CSI 2010

2010       Effectiveness of Training programmes for SME Employers for Perbadanan Sumber Manusia Berhad, Malaysia

2010       Impact Study of Tesco on Small Retailers in Sarawak

2010       Malaysia Transformer  Manufacturing CSI 2010       

2010       Mystery Shopper PERNAMA Phase 1, 2010

2010       Mystery Shopper PERNAMA Phase 11, 2010

2010       CSI PERNAMA 2010

2011       PERNAMA Product Traffics

2011       Kajian Hala Tuju Yayasan Pahang

2011       Impact Study of CARREFOUR on Small Retailers in Alor Star, Ipoh, Johor

2011       Impact Study of JUSCO on Small Retailers in Manjong and Sg Petani

2011       Impact Study of CARREFOUR on Small Retailers in Vision City, Bukit Jelutong, Melaka  and Johor Bharu

2011       Mystery Shopper PERNAMA Phase 1, 2011

2011       Mystery Shopper PERNAMA Phase 11, 2011

2011       Tracking Customer Satisfaction towards PERNAMA 2011

2011       Analysis on Product Mix Movement and Demand at PERNAMA

2011       MTM CSI 2011

2011       TSG CSI 2011

2011       TCI CSI 2011

2011       MTM EES 2011

2011       Impact Study of TESCO on Small Retailers in Jenjarom Selangor and PJ Selatan, elangor

2011       Impact Study of AEON on Small Retailers in Persiaran Indahpura, Kulaijaya, Johor.

2011       CSI for Percetakan Nasional Malaysia Bhd

2011       Outcome Analysis of UiTM Convention Centre Project – Phase 1

2012       Mystery Shopper PERNAMA Phase 1, 2012

2012       Mystery Shopper PERNAMA Phase 11, 2012

2012       Tracking Customer Satisfaction towards PERNAMA 2012

2013       Mystery Shopper PERNAMA Phase 1, 2013

2013       Book Writing: PERNAMA – Built to Serve

2013       Tracking Customer Satisfaction towards PERNAMA 2013

2013       The Impact of AEON BIG towards Small Retailers at Falim, Ipoh

2013       The Impact of AEON NIG towards Small Retailers at Jalan Gangsa, Alor Setar

2013       Mystery Shopper PERNAMA Phase 11, 2013

2013       Kajian Keberkesanan Kempen Beli Barang Buatan Malaysia (KPDNKK)

2014       Tracking Customer Satisfaction towards PERNAMA 2014

2014       Mystery Shopper PERNAMA Phase 1, 2014

2014       Mystery Shopper PERNAMA Phase 11, 2014

2014       Impact Study of Retailers around Semenyih for AEON BIG

2014       Market Study and Repositioning Strategy for Kompleks Mutiara PERNAMA, Ipoh

2014       Customer Satisfaction for MTM

2015       Impact Study of AEON on Small Retailers in Sungai Petani, Kedah

TRAINING

1995      Sales Assistance Programs for Telekom Equipment

1995       Selling to Tourists for Malaysian Promotion and Tourism Board

2000       Communication Skills for Certificate In Operations Management (UiTM and Casio)

2001       Shoppers Behaviour for Certificate in Retailing (UiTM and Jusco Stores)

2001       Shoppers Behaviour and Relationship for Executive Diploma in Retail Management for Jusco  

               Stores (UiTM and Jusco Stores)

2001       Research Menthodology for UiTM Kedah

2001       Writing Research Proposal for Faculty of Business Management, UiTM

2002       Writing Project Paper for Executive Diploma in Retail Management for AEON

2001- 2002     A Series of Research Methodology Courses for INTI College

2002       Information Management for Pusat Zakat Selangor

2002       Research in Social Science for Lembaga Getah Malaysia

2002       Planning Skills for BERNAS

2002        A Series of training programs with BAREFOOT

2003       Konsep K-Ekonomi Menyeluruh for PERDASAMA Melaka

2003       ‘Planning Transformation Focus’ for DPMM Kuala Lumpur

2003       One day Marketing Course  to Lembaga Getah Malaysia

2003       Certificate in Research Methodology to Tourism Malaysia

2004       One day Research Methodology for SSM exercise to Tourism Malaysia

2004       Research Appreciation Program for Tourism Malaysia

2004       Applied Research Program for Tourism Malaysia

2004       ‘Mengenalpasti Peluang-Peluang Perniagaan’ to Bumiputra Retailers for KPDN&HEP

2004       SPSS Workshop for Faculty of Business, UiTM

2005       Research Methodology for UiTM PhD holders

2005       SPSS Workshop for Faculty of Business, UiTM

2005       Distributive Trade in Malaysia at Phuket Rajabhat University

2006       Airport Retailing – Issues and Challenges for ERAMAN

2006       Advanced Retail Management Program for ERAMAN

2006       Retailing to Non Retailers for Perbadanan Usahawan Nasional Berhad

2006       Retailing in Malaysia at Phuket Rajabhat University

2006       Retailing to Non Retailers for PUNB

2005 - 2008      A Series Workshop for Research Design and Implementation – UiTM

2007       Program Peruncit Muda Yayasan Pahang-UiTM-IKIP
2007       Retailing in Malaysia at Phuket Rajabhat University

2008       Retailing and Tourism in Malaysia at Phuket Rajabhat University

2010       Program Latihan Ahli  Dewanita
2010       Customer Satisfaction Index – Instrumentation and Data Collection for Bendahari UiTM

2014       Marketing Management and Strategy – SME Bank Business Consultants

ADMINISTRATIVE EXPERIENCE

1990 - 1992          Coordinator ETR 300, UiTM Johor

1992 - 1993          Co-organiser ‘Courtesy Seminar’ with Malaysian Tourism and Promotion Board in Johor Bharu

1992 - 1993          Co-organiser ‘Courtesy Seminar’ with Malaysian Tourism and Promotion Board in  Langkawi

1992 - 1993          Co-organiser ‘Merchandise Display Seminar’ with Malaysian Tourism and Promotion Board

1992 - 1994          Setting the Retail Course for Faculty of Business Management, UiTM

1994 - 1996          Course Tutor For Retail Department, UiTM

2000 - 2004          Head of Strategic Business Unit For Faculty of Business and Management

2000 - 2009          Head of Centre for Retail Excellence (CENTREX), UiTM

2000 - 2002          A Member of The Advisory Board -  The Ministry of Trade and Consumer Affair, M’sia

2000 - 2001          Coordinator ‘Certificate in Operations Management – UiTM/Casio

2001 - 2002          Coordinator ‘Certificate in Retailing’ – UiTM/JUSCO

2001 - 2003          Coordinator ‘Executive Diploma in Retail Management’ – UiTM/JUSCO

2001                       Chairperson for “Asia Pacific Business Environment: Innovative Responses To Regional   Events’

                                with Auckland University of Technology, New Zealand

2003 - 2005          A Member of the Advisory Board to UiTM Senate for Academic Policy and Procedure

2003 - 2005          Deputy Chairman for International Conference “Cultural Diversity at the Workplace”

2004 - 2006          A Member of Strategic Planning, FPP, UiTM – Head of Fee Based Activity

2004 - 2004          Head of PTK 4, UiTM

2005 - 2006          External Moderator/Examiner for INTI College, Malaysia

2006 - 2008          Head of CENTREX – Center for Retail Studies

2007 - 2008          Secretary of BCIC Cluster Committee – Distributive Sector for EPU 2008

2008 - 2009          Chairman for International Conference UiTM-Phuket Rajabhat University

2009 - 2009          Head of Department – Marketing and Retailing

2009 - 2010          Deputy Dean (Research and Industrial Linkage), Faculty of Business Management

2011 - 2013          A Member of Asset Investment Technical Committee, UiTM

2011 - 2013          A Member of Research and Commercialisation Committee, UiTM

2013 - 2013          Head of Center for Retail Excellence (CENTREX)

2014                       Director of Institute of Business Excellence, UiTM

CORPORATE EXPERIENCE

2011 - 2013          Group CEO, UiTM Holdings Sdn Bhd
2011 - 2013          Director of UiTM Property Sdn Bhd Board Board
2012 - 2014          Director of UiTM Document Services Sdn Bhd Board
2012 - 2014          Director of UiTM Hospitality Management Sdn Bhd Board
2012 - 2014          Director of UiTM Private Healthcare Sdn Bhd Board
2012 - 2014          Director of UiTM Johor Services Sdn Bhd Board
2013                       A member of Women Directors’ Programme

{tab=Research}

RESEARCH

{tab=Publication}

PUBLICATION

2003       SOCIAL & MANAGEMENT RESEARCH JOURNAL, A Study on Consumer Awareness and Acceptance towards Retail Brands, Volume 5, No. 2,
                 December 2003 
(with Anizah Zainuddin and Ubaidah Mohammad) -ISSN 1675-7017

2006       Lifestyles Orientation of Malaysian Shoppers, The Business Review, Cambridge, Volume 6, No. 1, December 2006
                 (with Abdul Rahman Abdul Rahim),  

2006       Marketing & Retail Management - Working Series, Faculty of Business Management - ISBN:83-3644-46-5

2007       Small & Medium Enterprises in Malaysia - Critical Success and Failure Factors Affecting SMEs in the Retailing Sector (with Rosmimah Mohd Roslin,
  Zarina Salleh and Yuslina Liza Mohd Yusof) - Ministry of Higher  Education Malaysia, 
ISBN: 978-983-3663-33-0

2008       JOURNAL OF INTERNATIONAL BUSINESS & ENTREPRENEURSHIP, Malayness and Vacation  Information Search Behaviour of Domestic
                Tourist in Malaysia, 
 Volume 13, No. 2, January 2008 (with Jeannot Abd Karim and Md Nor Othman) ISSN: 0128-7494   

2008      SOCIAL & MANAGEMENT RESEARCH JOURNAL, Critical Success and Failure Factors in SMEs - The Retailing Sector, Volume 5, No. 2,
 December 2008 
(with Rosmimah Mohd Roslin, Zarina Salleh and Yuslina Liza Mohd Yusof) -ISSN 1675-7017)

2009      Marketing Research (MKT562) - InEd, UiTM

2010      JOURNAL OF INTERNATIONAL BUSINESS & ENTREPRENEURSHIP, The role of Country Riskiness in Cross Border Homes, Volume 15, No. 1,
 January 2010 (with Norliza Aminuddin) ISSN: 0128-7494

2010      JOURNAL OF SURVEYING, CONSTRUCTION & PROPERTY, Supply Chain Management in Building Construction Industry: Linking Procurement
 process Coordination, market Orientation and Performance, 
Volume 1, Issue 1, pp. 22-45 (with Akmal Aini Othman) - ISSN 1985-7527

2010      Tourism Marketing Malaysia - What is Attractive in Second Homes? (with Norliza Aminuddin) - ISBN 978-967-363-093-6

2010      Tourism Marketing Malaysia - Country Riskiness in Second Homes (with Norliza Aminuddin) - ISBN 978-967-363-093-6

2011       INTERNATIONAL JOURNAL OF SUSTAINABLE DEVELOPMENT (with Normala Daud) – Volume 14, Issue 3, 2011, pp 206 – 224

2011       An Analysis of tourists' attitudes towards sustainable tourism: Application to Malaysia, International Journal of Sustainable Development, Volume 14,
  No 3/4, 2011, pp 206 - 224

2011       WORLD ACADEMY OF SCIENCE, ENGINEERING AND TECHNOLOGY, Functional Store Image and Corporate Social Responsibility Image: A
                Congruity Analysis on Store Loyalty, 77,  Pp 347 – 354 
(with Jamaliah Yusof and Rosidah Musa).    

2011       2010  International  Conference  on  E-business,  Management  and  Economics,  Tourist Attitudes towards Sustainable Tourism: Empirical
                Evidence From Malaysian National Park, 
Taman Negara, IPEDR vol.3 (2011) © (2011) IACSIT Press, Hong Kong, pp 254 – 258 (with Normala Daud)

2012       International  Journal  of  Economics  Business  and  Management  Studies  –  IJEBMS, Educational Service Quality at Public Higher Educational
                Institutions: A Proposed Framework 
and Importance of the Sub-dimensions Vol. 1, No.2 (May, 2012) 36-49, ISSN: 2226-4809 (with Abdul Raheem
                Mohamad Yusof, Za’faran Hassan, and Arsalan Mujahid Ghouri)    

2012      TAYLOR’S BUSINESS REVIEW, Examining the Relationship Between Visual Merchandising and Apparel Impulse Buying among Young Malaysian
                 Consumers, Vol. 2, Issue 2 August 
2012, pp 115-132, ISSN:2232-0172  

2012       Tourist Attitude towards Sustainable Tourism – Chapter In the Book – Taman Negara: Towards Diversity Conservation and Sustainability

2012       Procedia – Social and Behavioral Science, The Effects of Green Image of Retailers on Shopping Value and Store Loyalty

2013       Journal of ASIAN Behavioural Studies, Role of Shopping Value on Green Image and Store Loyalty Relationship       

2013       ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, Measuring shopping values of Malaysian retail consumers (WITH Jeannot Abdul Karim
                and Mukesh Kumar), 
Vol.25, Issue 2, Pg 201 – 224  

2014       International Journal of Business and Society, Vol. 15 No 3, 2014 pg 484-505, Dimensions of the Malayness Construct: Scale Development and
                Empirical Analysis (With Jeannot Abdul Karim and Fon-Sim Ong)        

{tab=Achievement}

ACHIEVEMENT

i. Securing Key Projects/Grants

1990 - 1993          Secure Training and Consultancy Projects for Malaysian Tourism and Promotion Board: Amount worth RM750,000
1992 - 1994          Set up BBA (Hons) Retail Management for Faculty of Business Management together with a Retail Simulation Store:

                                Amount worth RM100,000
1999 - 2000          Head of The Research team for MNI leading to the setting up of MNI Training Room at Faculty of Business Management:
                                Amount worth RM100,000

2001 - 2003          Secure Training projects for Jusco: Amount worth RM400,000
1994 - 2013          Secure research projects for PERNAMA: Amount worth RM400,000
2003 - 2011          Secure Impact Studies Research Works for TESCO, Carrefour, and Jusco: Amount worth over RM1million
2007 - 2011          Secure Consultancy works from Big Corporations (Telekom Malaysia and Tenaga Nasional Subsidiaries):
                                Amount worth RM300,000

2008 - 2011          Secure government research projects from MOHE and MOHR Amount worth RM500,000
2011 - 2012          Secure A Training Program worth RM500,000 for UiTM Holdings Sdn Bhd
2013                       Secure a Book Writing Project for UiTM worth RM50,000
2013                       Secure projects from PERNAMA, AEON Big and KPDNKK worth RM380,000.
2014                       Secure projects from PERNAMA, AEON Big, IFN, PIS worth RM200,000
2014                       Secure FRGS Grant for RM86,000

ii. Key New Ventures

2001       Initiate and spearhead the joint conference with Auckland University of Technology
2002       Initiate a new centre of Excellence – Centre for Retail excellence - CENTREX
2010       Initiate and spearhead the joint conference with Phuket Rajabhat University
2010       Initiate and Place 10 students at Sarajevo, Bosnia for International Practical attachment
2010       Initiate and Spearhead the establishment of UBR (University Business review)
2011       Initiate and Spearhead the establishment of MyMydin (Retail Training Store) at the Faculty of Business Management
2011       Initiate and Spearhead the Incorporation of UiTM Art and Design Sdn Bhd, UiTM Private Education Sdn Bhd. And
                UiTM Property Management Sdn Bhd

2012       Initiate and Spearhead the Incorporation of UiTM Private Healthcare Sdn Bhd and UiTM Trengganu Sdn Bhd
2014       Initiate and Spearhead the establishment of Ringgit Mart (Retail Training Store) at the Faculty of Business
                Management, Puncak Alam

2015       Drive IBE to achieve a MYRA Score necessary to be upgraded to TIER 3


iii. Expertise Acknowledgement

2000 – 2002             Advisory Board to Ministry of Domestic Trade and Consumer Affairs
2005 -                        External Moderator/Examiner for INTI College, Malaysia
2006                          Visiting Professor to Phuket Rajabhat University
2007- 2009              Secretary of BCIC Cluster Committee – Distributive Sector for EPU
2008                          Advisor to SME Corp for SCORE instrumentation in services
2011 - 2014             Committee Member for Retail Course at Faculty of Arts and Design, UiTM
2013 - 2015             External Assessor – Retail Program UNIRAZAK
2015 - 2017             External Assessor – bachelor of Entrepreneurship (Retail), UMK


iv. Rewards/Recognition

1994       Excellence Work Award (Anugerah Khidmat Cemerlang), UiTM
2004       Excellence Work Award (Anugerah Khidmat Cemerlang), UiTM
2010       Excellence Work Award (Anugerah Khidmat Cemerlang), UiTM
2010       Best Paper Award – Establishing Dimensions of Country Attractiveness for Cross-Border Second Homes, 4th Tourism
                Outlook & 3rd ITSA Conference
2011       Excellence Work Award (Anugerah Khidmat Cemerlang), UiTM
2010       Best Consultancy Project Award
2011       The Most Active Researcher 2011
2012       Gold Prize Winner – Location Riskiness Index at Hospitality Innovation, Invention and Design (HIID) 2012
2012       Gold Prize Winner – Location Riskiness Index at Johor Innovation, Invention and Design Index (IID Johor) 2012
2013       Bronze Medal Winner – Location Riskiness Index at UiTM Innovation, Invention and Design Index 2013
2015       Received an Excellent Consultant Award, by UiTM

{/tabs} 

Deputy Director
Institute of Business Excellence (IBE)
Faculty of Business and Management,
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor, MALAYSIA
Phone: 0355211946 / 019 2980 780 Fax: 0355211941
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

{tab=Qualification}

QUALIFICATION 

2004

PhD (Marketing)

Cardiff University, UK 

2002

Diploma in Social Science Research Methods          

Cardiff University, UK 

1986

MBA (Marketing)

Southern New Hampshire University, USA 

1985

B.Sc. Business Administration

Indiana State University, USA 

1981

Dip. In Accountancy

Universiti Teknologi MARA

{tab=Area of Expertise}

AREA OF EXPERTISE

   Customer Satisfaction

   Loyalty Program

   Customer Experience

   Brand/ Emotional Attachment

   Experience Quality and Engagement

   Brand Experience

   Experiential Value

   Online merchandising

   Structural Equation Modelling using AMOS and PLS

{tab=Experience}

BUSINESS NETWORKING AND EXPERIENCES

CONSULTANCY (CONTRACT RESEARCH)

2006      Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumer Awareness, Attitudes,

               Preferences and Acceptance (Japanese Market)
2006      Developing Customer Satisfaction Index for PERNAMA
2008      Tracking Study for PERNAMA Customer Satisfaction Index

2009      Sensory Evaluation of Chokanan Mangoes: Impacts of Vapour Heat Treatment

2009      Tracking Study for PERNAMA Customer Satisfaction Index

2010      Study on Potential of Halal Malaysian Food Products In Local and Global Market
2010      Tracking Study for PERNAMA Customer Satisfaction Index

2011      Tracking Study for PERNAMA Customer Satisfaction Index

2012      Tracking Study for PERNAMA Customer Satisfaction Index

2013      Tracking Study for PERNAMA Customer Satisfaction Index  

2013      Online Retail Merchandising

ADMINISTRATIVE EXPERIENCE

2007 - 2008          Head of Department (Marketing and Retailing)

2009 - 2011          Head of Publication, Institute of Business Excellence, UiTM

2011                       Deputy Director of Institute of Business Excellence, UiTM

{tab=Research}

RESEARCH

2013 - 2016           Modelling Characteristics, Cost and Benefit Analysis of Humanoid as Brain Impairment Treatment on Malaysian Children (Co-researcher)
2013 – 2016          Social, Economic, Ethical and Spiritual Implications on Brain Impairment Application on Children (Co-researcher)
2013 – 2015          Theorizing A New Model of Customer Knowledge Competency (Co-researcher)
2013 – 2015          Examining the Factorial Structure and Psychometric Properties of Brand Experience Measurement Scale (Co-researcher)
2013 – 2015          Integrative Media System Dependency (MSD) Theory in Explaining Pathological Smartphone Use (PSU) (Co-researcher)
2013 – 2015          Assessing Predictors and Outcomes of Attitude Towards Shariah-Compliant Financing Instruments: Evidence from Halal-Certified Products
                                 Entrepreneurs (Principal Investigator) 
2012 – 2 014         Structural Modelling of Experiential Value in the Self-congruity and Loyalty Behaviour Relationship (Co-researcher)
2012 – 2014          Medical Tourism Destination Brand Positioning Model (Co-Researcher)
2012 – 2014          Modification of Media Dependency Theory in Explaining Pathological Internet Use (Addiction) Among Children (Co-Researcher)
2012 – 2014          Integration of Planned Behaviour and Congruity Theory in Predicting Consumer attitude Towards Halal Cosmetics (Co-Researcher)
2011 – 2012          Branding Strategies for Malaysia’s Halal Cosmetic Products: New Insights for Championing the Halal Economy (Principal Investigator)
2011 – 2013          Proposing a New Higher Education Institutions (HEIs) Students Experiential Value and Engagement Value Index (SEEVI): New Insights to

                                 the National HEIs Rating System (Co-Researcher) COMPLETED
2011 – 2013          Modelling the Effects of Financial Intelligence in Understanding Credit Card Consumption Behavior of Young Urban Malaysian Adults:
                                 Proposed 
New Scale and Extended Theory of Planned Behavior (Principal Investigator) COMPLETED
2011 – 2013          An Alternative Model of Self-Congruity for Islamic Banking Customers: A Multi-dimensional Approach (Co-Researcher) COMPLETED
2010 – 2012          Investigating the Impact of Destination Image and Self-Image Congruity on Foreign Tourists’ Visitation Behavior and Word-of-Mouth in

                                 Tourism Industry: An Empirical Analysis of a New Framework (Co-Researcher) COMPLETED
2010 – 2011          Emergent of the Total Sports Experience (TSE) Scale: The Determination of Goal Orientations and Achievement Outcomes
                                 (Co-Researcher) 
COMPLETED

2009 – 2011          The Determinants and Consequences of Total Eco-tourist Experience (TEE): Examining the Moderating Role of Eco-tourist Nationality

                                 (Principal) COMPLETED
2009 – 2011          Precautionary Saving Intention of Malaysian Parents Towards Higher Education: Theory of Planned Behaviour Approach
                                 (Principal) COMPLETED
2008 – 2010          Developing and Validating ‘Total Spectators’ Experience’ Scale: Empirical Analysis in Formula One Events (Principal). COMPLETED
2007 – 2008          Ecotourism Potential in Taman Negara Pahang (Principal) COMPLETED
2007 – 2008          The Influence of Brand and The Brand Image of Taman Negara (Co-Researcher) COMPLETED
2007 – 2008          Feasibility Study on Setting Up Homestay Project/Program in Taman Negara Pahang (Principal) COMPLETED

{tab=Publication}

PUBLICATION

2005       Musa, R., Pallister, J and Robson, M. (2005). The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation

                 Paradigm Framework: An Assessment In a ‘Relationship-Rich Consumption Environment, Advances in Consumer Research, Volume, Vol. 32 (1).

2005       Musa, R. A Proposed Conceptual Framework of Satisfaction-Attitudinal Loyalty-Behavioural Loyalty Chain; Exploring the Moderating Effect of Trust,

                 ANZMAC 2005 Conference: Relationship Marketing (Consumer), pp. 44-51.

2007       Omar, A., Musa, R and Nazri, MA (2007). Program Perceived Value and Program Satisfaction Influences on Store Loyalty, Gadjah Mada International

                 Journal of Business, Vol. 9 (3).

2009       Alam, SS., Musa, R. And Hassab, F. (2009). Corporate Customers’ Adoption of Internet Banking: Case of Klang Valley Business Firm in Malaysia,

                 International Journal of Business and Management, Vol. 4 (4).

2010       Omar, NA., Wel, CAC, Musa, R and Nazri, MA (2010). Program Benefits, Satisfaction and Retail Loyalty Program: Exploring the Roles of Program Trust

                and Program Commitment, IUP Journal of Marketing Management, Vol. 9 (4).

2010       Teo, B.C., A. Rahim, F., F.A., F. Hassan, F., Musa, R., J. Mohd Yusof., & Hashim, R. (2010). Segmenting Nature-Based Tourism and Perception of

                Servicescape at Taman Negara National Park, Malaysia, International Conference on Business, Economics and Tourism Management (CBETM) ISI

                 Thompson Indexed Proceedings

2010       Musa, R., Mohd Yusof, J., Hassan, F., Teo, B.C., & A. Rahim, F. (2010) Factorial Validation of Ecotourism Destination Image and Eco-tourists’
                Motivation: 
Empirical Analysis of Taman Negara National Park (TNNP), Malaysia. 9th European Conference on Research Methodology for Business
                and Management 
Studies, Madrid Spain 24-25 June 2010. Proceedings. ISBN 978-1-906638-65-8.

2010       Musa, R., Hassan, F., Mohd Yusof, J. & Mohd Daud, N. (2010). Examining Market Accessibility of Malaysian's Harumanis Mango in Japan: Challenges
                and 
Potentials, Business Strategy Series, Vol. 11, No. 1, pp. 3-12. ISSN 1751-5637 (SCOPUS)

2010       Musa, R., Pallister, M.J., Robson, M. & Mohd Daud, N. (2010). Application of Importance – Performance Analysis (IPA) to Formulate Customer

                Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated– Importance versus Derived–Importance Approaches. Business Strategy

                Series, Vol. 11, No. 5, pp 277 -285. ISSN 1751-5637 (SCOPUS)

2010      Carol Teo Boon Chui, Faizah Abdul Rahim, Faridah Hj. Hassan, Rosidah Musa, Jamaliah Mohd Yusof & Rohiyati Hj. Hashim (2010). Exploring Tourist
               Experiencescape and Servicescape at Taman Negara (National Park Malaysia). International Journal of Trade, Economics and Finance,

               Vol 1, No. 1, pp. 28-31. (ISI)

2010      Faridah Hassan, Rosidah Musa & Jamaliah Mohd Yusof (2010). Quality Assessment towards VHT Harumanis mango for Commercial Trial to Japan,

               Journal of Agribusiness Marketing, special Edition, pp.77-90. ISSN 19853890.

2010      Muda, M., Musa, R., & Putit, L. (2010). Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model. Paper presented at the

               CSSR 2010 - 2010 International Conference on Science and Social Research, 635-640. Retrieved from www.scopus.com

2011      Mazzini Muda, Rosidah Musa & Lennora Putit (2011). Celebrity Endorsement in Advertising: A Double-Edged Sword. Journal of Asian Behavioural

               Studies, Vol. 1 (3), 1-12.

2011      Hamzah, H., Musa, R., Muda, M., & Mohamed, R. N. (2011). Analysing the predicting factors influencing parents to save in national education savings

               scheme [SSPN]. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering, CHUSER 2011, 951-956. 

2011      Mohamed, R. N., Musa, R., Muda, M., & Hamzah, H. (2011). Effects of brand experience antecedents on brand experience and resonance: Empirical

               evidence from the favorite fast food brands. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering, CHUSER 2011,

               739-744. 

2011      Mohd. Yusof, J., Musa, R., & Abd Rahman, S. (2011). Self-congruity effect on store loyalty: The role of green environment image. Paper presented at

               the 3rd ISESEE 2011 - International Symposium and Exhibition in Sustainable Energy and the Environment, 157-164. Retrieved from www.scopus.com

2011      Muda, M., Musa, R., Mohamed, R. N., & Hamzah, H. (2011). The influence of perceived celebrity endorser credibility on urban women's responses to

               skincare product advertisement. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering, CHUSER 2011, 620-625. 

2011      Musa, R., Putit, L., Muhammad Naziman, Y. H. N., & Husin, N. (2011). Investigating the impact of destination image on total tourists' experience (TTE)
               and 
destination loyalty: Using structural equation modelling approach. Paper presented at the ICBEIA 2011 - 2011 International Conference on
               Business, Engineering 
and Industrial Applications, 160-164. Retrieved from www.scopus.com

2011      Omar, N. A., & Musa, R. (2011). Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies.
               International Journal 
of Retail and Distribution Management, 39(10), 759-784. Retrieved from www.scopus.com

2011      Said, M., Hassan, F., & Musa, R. (2011). Empirical study on the influence of country-of-origin on consumers' perception towards their purchase
               intention 
of malaysia's halal food products. Paper presented at the 2011 IEEE Colloquium on Humanities, Science and Engineering,
               CHUSER 2011, 865-870. 

2011      Muda, M., Musa, R., & Putit, L. (2011). Using Celebrities to break through the clutter in advertising Environment. Procedia Social and Behavioral
                Science, Elsevier.

2011      Yusof, J. M., Musa, R., & Rahman, S. A. (2011). Functional store image and corporate social responsibility image: A congruity analysis on store loyalty.
               World Academy 
of Science, Engineering and Technology, 77, 347-354. Retrieved from www.scopus.com

2011      Yusof, J. M., Rahman, S. A., & Musa, R. (2011). Examining the effects of shopping orientation and corporate social responsibility on store loyalty.
                Paper presented at the 
ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications, 83-88. 

2011      Lennora, Putit, Rosidah Musa & Haznan Hamzah (2011). Conceptualizing Consumers’ Adoption of Financial Consumption Behaviour: A Perspective

               on Higher Education Savings. In Mohd Roslin, R. (Eds), Consumer Behaviour in Action, 27-34. University Publication Centre, UiTM.

2011      Rosidah, M. (2011). The Impacts of Large Retailer Development on Small Retailers: Cases of two Selected Sites in Malaysia. University Publication

               Centre, UiTM.

2011      Jamaliah Mohd. Yusof, Rosidah Musa & Sofiah Abd Rahman (2011). Explaining Store Choice Behaviour: The Role of Store Image and Self Congruity
               in 
the Retail Environment. In Mohd Roslin, R. (Eds), Consumer Behaviour in Action, 35-56. University Publication Centre, UiTM.

2012      Mazzini Muda, Rosidah Musa & Lennora Putit (2012). Breaking Through the Clutter in Media Environment: How Do Celebrities Help? Procedia –
               Social 
and Behavioural Sciences, Vol. 42. pp. 374 – 382.

2012      Muda, M., & Musa, R. (2012). The impact of celebrity credibility on consumers' intention to purchase products owned and endorsed by celebrities.
               Malaysian Journal of Consumer 
and Family Economics, 15(1), 118-134. Retrieved from www.scopus.com

2012      Musa, R., & Muhammad Kassim, R. (2012). Factorial structure and psychometric validation of ecotourism experiential value construct insights from
               Taman Negara National Park, 
Malaysia. World Academy of Science, Engineering and Technology, 68, 1761- 1768. SCOPUS/ISI/ERA.

2012      Omar, N. A., Musa, R., Che Wel, C. A., & Abd Aziz, N. (2012). Examining the moderating effects of programme membership duration in the retail loyalty

               programme: A multi groups causal analysis approach. World Applied Sciences Journal, 19(3), 314-323. (ISI/SCOPUS).

2012      Bt Nik Muhammad Naziman, Y. H., Idrus, S., Othman, A. Y., Musa, R., Rahman, N. M. N. A., Aznan, N. F. M., & Husin, N. (2012). Managing Perhentian
                island 
resort using importance-performance analysis. Paper presented at the ICIMTR 2012 - 2012 International Conference on Innovation,
                Management and 
Technology Research, 129-134. 

2012      J. Mohd. Yusof, R. Musa, & S. Abd. Rahman, (2012). “The Effects of Green Image of Retailers on Shopping Value and Store Loyalty’ Procedia – Social
               and Behavioral Science, 
2012. AcE-Bs 2012 Bangkok ASEAN Conference on Environment-Behavior Studies, Bangkok, Thailand, 16-18 July, 2012.
               (ISI)

2012      Rozita Naina Mohamed & Rosidah Musa (2012). Disentangle the Effects of Brand Experience (BE) on Trust, Commitment and Resonance: Evidence
               from Popular Fast Food Chain 
Restaurants in Malaysia: Using Structural Equation Modelling Approach. 2012 Cambridge Business & Economics
               Conference, ISBN: 9780974211428.

2012      Mazzini Muda & Rosidah Musa (2012). Modelling the effects of Celeb-Entrepreneur Endorsement on Advertising Effectiveness: The case of
               Malaysia’s Pop Princess. 2012 Cambridge 
Business & Economics Conference, ISBN: 9780974211428.

2012      Z. Abdullah, AH Abdullah, R. Musa, & L. Putit (2012). The effect of inventory management, internal and external relationship on customer service in
               the retail 
industry. Humanities, Science and Engineering Research (SHUSER) 2012 IEEE Symposium (SCOPUS).

2012      Rozita Naina Mohamed & Rosidah Musa (2012). Disentangle the Total Brand Experience in Entrepreneurship and Globalization of Franchising
               Business: 
Using Structural Equation Modelling Approach. 2012 Asean Entrepreneurship Conference (SEC 2012). 5th – 6th November 2012.

2012      Idrus, S., Musa, R., Muhammad Naziman, Y. H. N., Mohd Aznan, N. F., Yaacob, A., & Mohd Pauzi, N. (2012). Medical tourism destination brand
               positioning model. Paper presented at 
the Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International
               Hospitality and Tourism Conference, IHTC 2012, 515-518. 

2012      Muhammad Naziman, Y. H. N., Idrus, S., Aznan, N. F. M., & Musa, R. (2012). Pull and push the motivation in Islamic tourism. Paper presented at
               the Current Issues in Hospitality and 
Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference,
               IHTC 2012, 329-332. 

2012      Azreen Jihan Che Mohd Hashim and Rosidah Musa (2012). Modelling the Effects of Attitude towards Malaysia’s Halal cosmetics. Paper presented
               at the International Halal Conference 
(InHAC), 4-5th September 2012, Putra World Trade Centre. (SCOPUS)

2012      Azreen Jihan Che Mohd Hashim and Rosidah Musa (2012). Factors Influencing Attitude Towards Halal Cosmetic Among Young Adult Urban
               Muslim Women: 
Focus Group Analysis. Paper presented at the International Halal Conference (InHAC), 4-5th September 2012, Putra World Trade
               Centre.

2012      Jamaliah Mohd Yusof, Rosidah Musa and Lennora Putit (2012). Applying Importance-Performance Analysis (IPA) on University Image, Global
               Science and Technology Forum Journal 
on Business Review, Vol. 2, No. 1, pp. 111 – 116. (SCOPUS).

2013      Rosidah Musa, Rezian-na Muhammad Kassim (2013). Predictors and Outcomes of Sports Event Experiential Value (SEEV): Insights from Formula
               One Petronas Malaysian Grand Prix. 
International Journal of Management and Marketing Research, Vol 6, No. 1, pp. 107 – 120
               (CABELL/ULRICH/EBSCOHost)

2013       Fressca Neging, Rosidah Musa and Rabiah Abdul Wahab (2013).The Determinants and Outcomes of Pathological Internet Use (PIU Among
                Urban Millennials Teens: A Theoretical 
Framework.. World Academy of Science, Engineering and Technology Vol 74 (2013), pp. 211-217.

2013       Azreen Jihan Che Mohd Hashim and Rosidah Musa (2013). Modeling the effects on Attitude of Young Adult Urban Muslim Woman towards Halal
                Cosmetic Product: New Insights for 
Championing the Halal Economy, International Journal of Education and Research, Vol 1, No. 7, July 2013,
                ISSN:2201-6740.

2013       Jamaliah Mohd Yusof, Rosidah Musa & Sofiah Abd. Rahman (2013). Role of Shopping Value on Green Image and Store Loyalty Relationship,
                Journal of ASIAN Behavioural Studies, 
Vol 3 (9), March/April 2013 (ISI).

2013       Mariatul Aida Jaafar and Rosidah Musa (2013) Determinants of Attitude Towards Islamic Financing Among Halal –Certified Micro and SMEs:
                A Proposed Conceptual Framework, 
International Journal of Education and Research, Vol 1, No. 8, August 2013, ISSN:2201-6740.

2014       Azreen Jihan Che Mohd Hashim and Rosidah Musa (2014). Importance of Spiritual Intelligence (SQ) and Spiritual Congruence (SC): Factors
                that may 
contribute to Individual Attitude towards Purchasing Decision in Halal Cosmetic, Global Journal of Human-Social Science: Art &
                Humanities - Psychology, 
Vol 14, Issue 1 Version 1.0. Online ISSN: 2249-460X & Print ISSN: 0975-587X.

2014       Rosidah Musa, Janiffa Saidon, Jamaliah Mohd Yusof, Rezian-na Muhammad Kassim and Zamani Ismail (2014). Unlocking the Effects of
                University Image on Total Student’s Experience 
and Emotional Attachment, International Journal of Business and Management Studies, Vol 3,
                No. 1, pp. 551 – 576. ISSN: 2158-1479.

2014       Janiffa Saidon, Rosidah Musa, Zamani Ismail, Rezian-na Muhammad Kassim and Jamaliah Mohd Yusof (2014). Internationalization of Tertiary
                Institutions: Student 
Experiential and Engagement Value in A Higher Education Institution (CEAEV), International Journal of Multidisciplinary
                Thought, CD-ROM, ISSN: 2156-6992: 
4(2): 277-289.

2014       NS Muhammad, R Musa and NS Ali (2014) Unleashing the Effect of Store Atmospherics on Hedonic Experience and Store Loyalty. Procedia-
                Social and Behavioral Sciences 130, 
469-478. SCOPUS

2014       Z Abdullah, R Musa (2014) The Effect of Trust and Information Sharing on Relationship Commitment in Supply Chain Management. Procedia-
                Social and Behavioral 
Sciences 130, 266-272. SCOPUS

2014       R Musa and Azreen Jihan Che Mohd Hashim (2014). Factors Influencing Attitude towards Halal Cosmetic among Young Adult Urban Muslim
                Women: A Focus Group Analysis. 
Procedia-Social and Behavioral Sciences 130, 129-134. SCOPUS

2014       P Neging, R Musa, R Wahab (2014) Unlocking the Determinants of Pathological Internet Use (PIU) among Urban Millennial Teens. Procedia-
                Social and Behavioral Sciences 130, 
21-27. SCOPUS

2014      MA Jaffar and R Musa (2014) Determinants of Attitude towards Islamic Financing among Halal-certified Micro and SMEs: A Preliminary
                Investigation. Procedia-Social and Behavioral 
Sciences 130, 135-144. SCOPUS

2014      NSSN Kamil, R Musa, SZ Sahak (2014). Examining the Role of Financial Intelligence Quotient (FiQ) in Explaining Credit Card Usage Behavior:
               A Conceptual Framework. 
Procedia-Social and Behavioral Sciences 130, 568-576. SCOPUS

2014      AH Abdullah, S Wasiuzzaman and R Musa (2014). The Effects of University Quality on Emotional Attachment: A Case from a Private Higher
               Education Institution. 
Procedia-Social and Behavioral Sciences 130, 282-292. SCOPUS

2014      M Muda, R Musa, RN Mohamed, H Borhan (2014). Celebrity Entrepreneur Endorsement and Advertising Effectiveness. Procedia-Social and
               Behavioral Sciences 130, 
11-20. SCOPUS

2014      Mahiah Said, Faridah Hassan, Rosidah Musa, N.A. Rahman (2014) Assessing Consumers’ Perception, Knowledge and Religiosity on
               Malaysia's Halal Food Products. Procedia-Social 
and Behavioral Sciences 130, 120-128. SCOPUS

2014      Wan Nadiah Mohd Nadzri and Rosidah Musa (2014). Focus Group Method an Aid to Explore Brand Experience and Contextual Factors.
                Procedia-Social and Behavioral 
Sciences 130, 439-446. SCOPUS


{tab=Achievement }

INNOVATION AWARDS

2008       Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008. JAP-ENT (Japan Entry) Model

                Awarded: Silver Medal (Abstract, pp. 71)

2008       Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008. RetLoP (Retail Loyalty Programme) Model

                Awarded: Bronze Medal (Abstract, pp. 72)

2008       Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008. 

2008       NatPark (National Park) Brand Revitalization Model (Abstract, pp. 105)

2008       Business Inventions Innovations Design 2008, 10-11 September 2008 Intelligent Shopping Cart Awarded: Silver Medal

2008       Business Inventions Innovations Design 2008, 10-11 September 2008, Drive-Thru and Pick-Up Awarded: Silver Medal

2008       Business Inventions Innovations Design 2008, 10-11 September 2008, Quick Response Customer Feedback Awarded: Bronze Medal

2009       Inventions, Innovation and Designs: Research and Development Competition, January 2009. Retail Relationship Quality Index (RRQI)

                (Abstract, pp. 290)

2009       Inventions, Innovation and Designs: Research and Development Competition, January 2009. Intelligent Shopping Trolley (IST)

                (Abstract, pp. 289)

2009       2nd Business Inventions Innovations Design 2009, 14-15 September 2009. CT SHOP T4U. Awarded: Bronze Medal

2010       7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.

2010       Developing and Validating Sports Event Experiential Value (SEEV) Scale: Awarded: Silver Medal

2010       7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010. Retail Relationship Quality Index (RRQI)

                Scale. Awarded: Bronze Medal.

2010       Business Inventions Innovations Design 2010, 1-2 September 2010. Experesonance Model, A New Invention and Practical Tool of Brand

                Experience for Fast Food Industry. Awarded: Silver Medal

2010       Business Inventions Innovations Design 2010, 1-2 September 2010. 3CMA – Triple Credibility Model of Advertising. Awarded: Bronze Medal

2010       Business Inventions Innovations Design 2010, 1-2 September 2010, The Influence of Corporate and Celebrity Endorser Credibility on

                Advertising Effectiveness: The Dual Credibility Approach. Awarded: Certificate of Participation

2010       Inventions, Innovation and Designs IID 2010 – Special Edition: 12-14 October 2010. The Brand Expe-Resonance Model, A New Invention

                and Practical Tool of Brand Experience for Fast Food Industry. Awarded: Silver Medal

2010       Inventions, Innovation and Designs IID 2010 – Special Edition: 12-14 October 2010. 3CMA – A Smart Tool to Assist Advertisers. 

                Awarded: Silver Medal

2011       22nd International Invention, Innovation & Technology Exhibition (INTEX 2011), Kuala Lumpur 20th – 22nd May 2011. 3CMA

                (Triple Credibility Model of Advertising) - A Smart Tool to Guide and Evaluate Advertising Campaigns. Awarded: Silver Medal 

SPECIAL AWARDS

2007       Staff Service Excellence Award (2007) Universiti Teknologi MARA

2011       Staff Service Excellence Award (2011) Universiti Teknologi MARA

2013       Outstanding Research Excellence Award (2013) from The Institute of Business and Finance Research at Global Conference

                Business and Finance, Las Vegas USA.

{/tabs} 

Head, Centre for Professional and Enterprise Development (CPED)
Institute of Business Excellence (IBE)
Faculty of Business and Management,
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor, MALAYSIA
Phone: 035521 1945 / 0125073048 Fax: 0355211941
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

{tab=Qualification}

 QUALIFICATION 

2011       PhD (Educational Management  and Leadership), Universiti Sains Malaysia
1997       Msc. Education – Vocational & Technical Education, Virgina Polytechnic Institute & State Univ, Blacksburg, Virginia, USA 
1995       Bachelor of Education – Business Education, The University of Toledo, Toledo Ohio, USA
1985       Diploma in Stenography – Secretarial Science, Institut Teknologi MARA, (UiTM) Terengganu, Malaysia

 

{tab=Area of Expertise}

AREA OF EXPERTISE

   Leadership

   Soft Skills

   Management

 

{tab=Experience}

 BUSINESS NETWORKING AND EXPERIENCES 

TRAINING

2014      Training Consultant Sultan Azlan Shah Islamic University College , (KUISAS) Kuala Kangsar, Perak - Teaching Portfolio and Course File             

2014      Training Consultant Politeknik Malaysia - Digital Marketing Course

2014      Training – (Chairperson) - Forum GST and Kepenggunaan Universiti Teknologi MARA  Shah Alam

2014      Training – (Chairperson) - Forum GST and Kepenggunaan Universiti Teknologi MARA  Melaka

ADMINISTRATIVE EXPERIENCE

2014       Head, Centre for Professional and Enterprise Development (CPED)

{tab=Research}

RESEARCH

2014       A Study on the Relationship between Knowledge Workers and Teaching Effectiveness Among University Lecturers in Perak, 2014
               (Grant – K-Perak Implementation and Coordination Corporation)
2014       Theorizing Islamic Financial Literacy (IFL) and Halal Literacy (HL) on Attitude towards Islamic Financing, 2014 (FRGS Grant)
2014       Moderator - Repositioning PERNAMA Ipoh
2011       A Study on Perceived Leadership Soft Skills, Perceived Trustworthiness, and Structural Empowerment of Deans in Three Malaysian
               Public University in Malaysia. PhD Thesis, USM
2006      Penilaian Terhadap Pengurusan Majlis yang Dianjurkan oleh Badan-badan Kerajaan, Berkanun dan Swasta di Daerah
               Perak Tengah, 2006 (UiTM Grant)



 {tab=Publication}

PUBLICATION
JOURNAL

2016       Siti Asiah Md. Shahid, Suhaiel Amdan, Anisah Alwi, Farah Syazreena Azmi and Che Norlia Hassan (In Press), “Social support, negative affectivity,
               and work personal life balance of academics,” International Journal of Social Science and Humanity.
2016       Anisah Alwi, Abdul Kadir Othman, Raja Munirah Raja Mustapha, Siti Asiah Md. Shahid, and Farah Syazreena Azmi (In Press), “Change, Employee
               and Product-Centered Leadership Behaviour and Organizational Commitment,” International Journal of Social Science and Humanity.
2016      Farah Syazreena, Siti Asiah Md. Shahid, and Anisah Alwi (In Press), “The relationship between job stress and front-liners’ job performance in shared
               service center in Malaysia, International Journal of Social Science and Humanity.

2015       Siti Asiah Md. Shahid, Syahrina Hayati Md. Jani, Mary Thomas, and Peter Francis “The relationship between emotional intelligence and
               teaching effectiveness of lecturers in public and private universities in Malaysia, International Journal of Social Science and Humanity,
               vol. 5, no. 4, pp. 408-411, 2015.
2015       Peter Francis, Mary Thomas, Siti Asiah Md. Shahid, and Syahrina Hayati Md. Jani, "The Importance of teaching effectiveness among lecturers
                in institutes of higher learning in Malaysia," International Journal of Social Science and Humanity vol. 5, no. 4, pp. 374-377, 2015.
2015       Syahrina Hayati Md. Jani, Siti Asiah Md. Shahid, Mary Thomas, and Peter Francis, "The predictors of lecturers’ teaching effectiveness for public
               and private universities in Malaysia," International Journal of Social Science and Humanity vol. 5, no. 4, pp. 384-388, 2015.
2015       Mary Thomas, Peter Francis, Siti Asiah Md. Shahid, and Syahrina Hayati Md. Jani, "The need for emotional intelligence skills among knowledge
               workers at the tertiary level," International Journal of Social Science and Humanity vol. 5, no. 4, pp. 347-351, 2015.," International Journal of Social
               Science and Humanity vol. 5, no. 4, pp. 384-388, 2015.
2014      Siti Asiah Md. Shahid, Syahrina Hayati Md. Jani, Mary Thomas, and Peter Francis, “The relationship between emotional intelligence and teaching
               effectiveness among Malaysian university lecturers, International Journal of Business and Management Innovation, vol. 3, no.4, pp. 59 -64, 2014.
               ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X

{tab=Achievement }

INNOVATION AWARDS

2012       Best Paper Award - Peter Francis, Mary Thomas, Siti Asiah Md. Shahid, and Syahrina Hayati Md. Jani, "The Importance of teaching effectiveness among
                lecturers in institutes of higher learning in Malaysia," International Journal of Social Science and Humanity vol. 5, no. 4, pp. 374-377, 2015
2014       Gold Medal Award, 2014 - Towards a New Holistic Model of Leadership at Innovation Invention Design (IID) UiTM Perlis
2014       Silver Medal Award , 2014 - Teaching Effectiveness Smart Indicator at Research Invention Innovation Design (RIID) UiTM Melaka

SPECIAL AWARDS

2013       Staff Service Excellence Award (2012) Universiti Teknologi MARA

2004       Staff Service Excellence Award (2012) Universiti Teknologi MARA

{/tabs} 

Head, Centre for Retail Excellence (CENTREX)
Institute of Business Excellence (IBE)
Faculty of Business and Management,
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor, MALAYSIA
Phone: 035544 4764 / 016 2227 789 Fax: 0355211941
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

{tab=Qualification}

 QUALIFICATION 

Year

PhD (Entrepreneurship), Universiti Sains Malaysia

Year

MBA (Marketing), Drake University, USA

Year

BSc (Finance)   Northern Illinois University, USA

{tab=Area of Expertise}

AREA OF EXPERTISE

   Small Business

   Entrepreneurship

   Strategic Management

   Graduate Entrepreneurs

   Qualitative Research Method

{tab=Experience}

 BUSINESS NETWORKING AND EXPERIENCES 

CONSULTANCY (CONTRACT RESEARCH)

2011       Fundamental of Strategic Marketing for Community College and Polytechnic (Politeknik Seberang Perai), 27-29 Jan 2011.
               Project cost RM9,528.00.

2010      Entrepreneurship Training Programme for Community College and Politechnic (Politeknik Tuanku Sultanah Bahiyah), 18-21 Oct 2010.

               Project cost RM12,000.00

2010      External curriculum advisor for Kolej Yayasan Melaka (Diploma In Entrepreneurship), 20th June 2010 to 19th June 2013.

2010      Business Counselor for ‘Tunas Mekar’, UiTM project, 15th May 2010 to 14th May 2011.

2010      Entrepreneurship Policy for Higher Learning Institute. Ministry of Higher Education (MOHE). Steering committee for policy refinement

               (Committee Member).

2002      Marketing Plan for Pahang State Traditional Weaving Textile sponsored by Pahang State Government, 2002.

2001      Entrepreneurship Development Programme in Tioman Island for Pahang State Economic Development Corporation (Pahang SEDC), 2001.

1999      Technology Transfer in the Food Processing Industry for Brunei Industrial Development Authority (BINA), Ministry of Industry and Primary

               Resources, Negara Brunei Darussalam, 1999.

1998      Development and operation of State and District Entrepreneurs Guidance Centre for the Ministry of Entrepreneurs Development (KPUn), 1998 to 2000.

1998      Programme Manager for Business Development Programme organized and sponsored by the Ministry of Entrepreneurs Development (KPUn), 1998.

1994      Retail shop operation Manual for Farmers Organization Authority (LPP), 1994.

ADMINISTRATIVE EXPERIENCE

2014       Head, Centre for Retail Excellence (CENTREX), Institute of Business Excellence, UiTM

{tab=Research}

RESEARCH

2013       Book writing and publication of Best Practices and Organizational Excellence on MPC’s Groom Big Programme.
                Malaysian Productivity Corporation (MPC), Ministry of International Trade and Industy (MITI) Research Grant RM23,000,
                September 3, 2013 to December 31, 2014. (Lead Researcher).

2012       Impact Studies on “Groom Big Programme” conducted by Malaysian Productivity Corporation (MPC) in 2011 to 2012.

                Malaysian Productivity Corporation (MPC), Ministry of International Trade and Industy (MITI) Research Grant RM49,985,

                October 31 to December 31, 2012. (Lead Researcher).

2010       Impact Studies on INSKEN’s Entrepreneurs Development Programs (2006-2009). National Entrepreneurs Institute (NSKEN),

                Ministry of International Trade and Industry (MITI) Research Grant RM249,898.33, Jan 1 to December 31, 2010. (Lead Researcher)

2008      Participation of Women Entrepreneurs in Ecotourism Industry. Co-Researcher. USM-RU Project, April 2008 to December 2009.

               (Member Researcher)

2008      Factors Influencing Success of Graduate Entrepreneurs in Malaysia. Ministry of Entrepreneurs Development (MECD)

               Research Grant RM17,500.00, July 30 to October 31, 2008. (Lead Researcher)

2007      Factors Contributing to the Success of Biotechnology SMEs in Malaysia. PhD Thesis, USM, 2007.



 {tab=Publication}

PUBLICATION

BOOK

2014        Saridan Abu Bakar (Ed) (2014). Growing Your Company: Cases of Successsful Malaysian SMEs Through Groom Big Programme. University Press,
                UiTM: Shah Alam, Selangor, Malaysia (in Publication Process)

1998        Saridan Abu Bakar (1998). Siri Panduan Usahawan: Penyediaan Rancangan Perniagaan. MEDEC, UiTM: Shah Alam, Selangor.

CHAPTER IN A BOOK

2012        Hamidon, S. & Abu Bakar, S. (2012). Theory of entrepreneurship. In Ariffin, S., Wahab, I. A., & Hambali, Z. (Eds.), Fundamentals of Entrepreneurship.

                 Shah Alam: Oxford Fajar.
2012        Abu Bakar, S., Wahab. K. A., & Kamaruddin, L. M. (2012). Guidelines for business practicum. In Ariffin, S., Wahab, I. A., & Hambali, Z. (Eds.),

                 Fundamentals of Entrepreneurship. Shah Alam: Oxford Fajar.

JOURNAL

2012        Saridan Abu Bakar, Mohamed Sulaiman and Intan Osman (2012). Surviving Market Turbulence: Evidence From Malaysian Biotechnology SMEs,

                 Asian Business & Management (AB&M), Vol. 11, 5, 563-589.

2009        Intan Osman, Zainal Ariffin Ahmad, Noor Hazlina Ahman, Azrina Husin, Saridan Abu Bakar and Nur Diyana Tanwir (2009). Following the Trail of

                 Women Homestay Entrepreneurs in Malaysia: Understanding Their Motivation and Empowerment, Journal of Hospitality Marketing and Management,

2007        Saridan Abu Bakar, Mohamed Sulaiman and Intan Osman (2007). Enterprise Factors Contributing to The Success of Malaysian Biotechnology SMEs:

                 A Grounded Theory Approach, The South East Asian Journal of Management, Volume 1, Number 2, October 2007, p. 213-246.

{tab=Achievement }

SPECIAL AWARDS

2012       Staff Service Excellence Award (2012) Universiti Teknologi MARA

{/tabs} 

Head Centre for Corporate Communication & Event Management (CCEM)
Institute of Business Excellence (IBE)
Faculty of Business and Management,
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor, MALAYSIA
Phone: 035521 1947 / 0122050535 Fax: 0355211941
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

{tab=Qualification}

 QUALIFICATION 

2012       PhD in Business Administration, International Islamic University of Malaysia.
2000       MSc in Information Management, Universiti Teknologi MARA.

1999       BSc in Human Sciences, International Islamic University of Malaysia.

{tab=Area of Expertise}

AREA OF EXPERTISE

   Corporate Communication

   Event Management

   CSR 

   Management

   Work Life Balance

   Quality of Life

   Structural Equation Modeling

 

 

 

 

{tab=Experience}

BUSINESS NETWORKING AND EXPERIENCES 

CONSULTANCY 

2015     41st International Senior Police Officers' Command Course ( Royal Malaysia Police)

2015      Halal Training  (MCH Musyarakah)

2015      Kem Gerbang Kejayaan

2014      Expo Pengguna 

2014      Program Latihan Tenun dan Cara Penghasilan Tenun ( Politeknik Ibrahim Sultan)

2014      4oth International Senior Police Officers' Command Course (Royal Malaysia Police)

 

GREEN EVENT PROJECTS

2015      Green Tech Expo 2015

2015      Shah Alam Picnic Run 2015

2015      Sustainable Green Event

2015      XPDC Nuang Mount 2015

2015      Green Project 2015. From Waste to Wealth: Green Heart Green Earth

2015      Engine Go Green

2015      Green Charity Program

2015      Selamatkan Pantai Kita

2014      Final Competition of Pencarian Remaja Berbakat Media Hiburan 2014

2014     Promotional Activities at Karnival Karangkraf

2014      Launching Ceremony and Handover Recycle Bins to Kumpulan Media Karangkraf

 

ADMINISTRATIVE EXPERIENCE

2014- 2016      Head Centre for Corporate Communication & Event Management (CCEM), IBE.

2012-2013       Head Center for Integrated Information and Publication, IBE.

{tab=Research}

RESEARCH

2014-2016      Examining the Demand for Green Event to Promote Event Tourism (RM69,600).

2014-2016      Modification of Uses and Gratification (U & G) Theory in Explaining Gamifiction Pathology (GP) (RM80,000).

2014-2016      Theorizing Event Attendees' Behavior to Increase the Demand for Sustainable Events (Rm50,000).

2014-2016      Green Event Mangement (GEM) Procedure Manual Development Project with Kumpulan Media Karangkraf (RM161,138).

2012 -2014      Strategies to Retain Huamn Talent Using Knowledge Transfer Model. (RM40,000).

2012 -2014      Work/Life Balance: An Integration between Work/Family Conflict and Work/Family Enrichment (RM15,000). 
2012-2014       Work and Home Demands in Managing Work-Life Balance (RM20,000).
2012-2014       Social Netwroking Site and Quality of Work Life: The Moderating Effects of Language (RM20,000).
2012-2014       The Importance of Good Fellowship Style Towards Organization Performance (RM20,000).

2012-2014       Innovative and Sustainable Governance Model in Global Islamic Micro Finance Instituitions  (RM20,000)

 {tab=Publication}

PUBLICATION

CONFERENCES

2014      Marlina M, Fariza Hanis A.R, Wan Edura W.R & Abdul Majeed A.

                The Use of Information Communication Technology (ICT) among Professional and Non-Professional Elderly.

                5th International Conference on Science & Technology. Park Royal Penang Resort. 17-18 September 2014.

 

2014      Norfadzilah  A.R, Wan Edura W.R & Nor Azlina M.Y. An Integrated Infrastructures Capabilities of Knowledge Transfer.

                Knowledge Management International Conferences 2014. One Helang Hotel Langkawi.12-15 August 2014.

 

2013     Aida Shekh Omar, Wan Edura Wan,Rashid & Afiza Abdul Majid.Social Networking Sites on Quality Work Life. Journal 
               Procedia- Social ehavioral Sciences .4th Internatioanl Conference in Marketing and Retailing (INCOMAR 2013), 
               Hotel Glenmarie, 3rd Dec 2013.

 

2013     Nor Sara Nadia Muhamad Yunus, Wan Edura Wan Rashid, Norafifa Mohd Ariffin & Norhidayah Mohd Rashid.

              Muslim’s Purchase Intention towards Non-Muslim Halal Packaged Food Manufacturer. Journal Procedia- Social Behavioral Sciences.

              4th Internatioanl Conference in Marketing and Retailing (INCOMAR 2013), Hotel Glenmarie, 3rd Dec 2013. 

 

2013     Mumtaz A, Mohamad Naqiuddin M.M, Wan Edura W.R & Lailatul Faizah A.H.

              User Acceptance Towards the Introduction of Portable Fingerprint and Smart Magnetic Insurance Card in The Hospital Registration Process.

              1st Insurance & Takaful International Symposium 2013. Puri Pujangga UKM Bangi. 7-10 October 2013.

 

2013     Mohd Naqiuddin M.M, Mumtaz A, Wan Edura W.R., Lailatul Faizah A.H & Mohd Tarmizi M.A.

              The Acceptance of Mobile Insurance Application.

              1st Insurance & Takaful International Symposium 2013. Puri Pujangga UKM Bangi. 7-10 Oktober 2013.

 

JOURNAL

2013      Aida Shekh Omar, Wan Edura Wan,Rashid & Afiza Abdul Majid.Social Networking Sites on Quality Work Life. Journal
               Procedia- Social ehavioral Sciences .4th Internatioanl Conference in Marketing and Retailing (INCOMAR 2013),
               Hotel Glenmarie, 3rd Dec 2013.{ISI}.


2013     Nor Sara Nadia Muhamad Yunus, Wan Edura Wan Rashid, Norafifa Mohd Ariffin & Norhidayah Mohd Rashid.

              Muslim’s Purchase Intention towards Non-Muslim Halal Packaged Food Manufacturer. Journal Procedia- Social Behavioral Sciences.

              4th Internatioanl Conference in Marketing and Retailing (INCOMAR 2013), Hotel Glenmarie, 3rd Dec 2013. {ISI}.

 

2013     Norfadzilah A.R, Wan Edura W.R, Hairunnisa M., Nini Hartini A., Nor Lela A & Nur’Ain Achim.

              Leveraging Knowledge Transfer in Strategic Human Resource Management.  

              3rd  International Conference on Business and Economics Research - ICBER 2013

2012     Aida Azlina Mansor, Rahayu Hasanordin, Muhammad Hafiz Abd Rashid  & Wan Edura Wan Rashid.

              Hierarchical Service Quality Model towards Students’ Satisfaction.

              Journal Conference on Innovation, Management and Technology (JCIMT 2012 3rd), Bangkok, 24-25, November 2012.

 

{tab=Achievement }

INNOVATION AWARDS

2013       Aberrant Response Patterns: Employees Impression Mangement Motivation. Invention, Innovation & Design Competition  (IID Johor- Bronze Award)

2013       Portable Fingerprint with Smart Insurance's Magnatic Card (INSdentity). Invention, Innovation & Design Competition  (IID Johor - Bronze Award)

2013       Mobile Insurance Application (FingerIns). Invention, Innovation & Design Competition  (IID Johor-Bronze Award)

2013       E-Teaching Portfolio. Invention, Innovation & design on E-Learning (IIDE) Competition (Bronze Award)

2013       I-COACH: A Tool for Striking Work-Life Balance. International Innovation, Design & Articulation (i-IDea -Gold Award)

2013       Green Event Management (GEM) Procedure Manual Development Project with Kumpulan Media Karangkraf.

                International Innovation, Design & Articulation (i-IDea -Silver Award)

2013       An Innovation Knowledge Transfer Model for SME's Entpreneurs. International Innovation, Design & Articulation (i-IDea -Bronze Award)

2013       Myplanet Health- A Web Based Behaviour Intervention Model. International Innovation, Design & Articulation (i-IDea -Silver Award)

2012       Work/Family Balance Model: An Integration between Work/Family Conflict and Work/Family Enrichment.

                Competition & Exhibition Research, Invention, Innovation & Design (RIID -Gold Award)

2012       Items Validation of Personality Traits, Work-Family Conflict (WFC) and Job Satisfaction Using Rasch Model.

                Competition & Exhibition Research, Invention, Innovation & Design (RIID -Gold Award)

2012      Work/Famly Conflict: A Construct Validating using Rasch Measurement Model. Innovation Platform (Bronze Award) 

2012      My Planet Health- A web Based Healthy Living Program for Adolescents Innovation Platform (Silver Award)

2012      WFC and Job Satisfaction: Item Validity Using Rasch Measurement Approach. Innovation Platform(Bronze Award)
2012      Personality Traits: The Relationship between WFC and Job Satisfaction using Rasch Measurement Model Analysis . Innovation Platform(Bronze Award)

SPECIAL AWARDS

2012       Staff Service Excellence Award (2012) Universiti Teknologi MARA
2011       Excellent Paper (Measuring self-esteem, work-family enrichment and life satisfaction: An Empirical Validation). International Conference of Economics
                Development and Research (ICSEP)
2007      PhD Scholarship from Ministry of Higher Education
2002      Staff Service Excellence Award (2002) Universiti Teknologi MARA

{/tabs}